ECommerce and Email Marketing go in tandem. When you manage your own online shop, you’re given the option of marketing the store in the way you wish to.
On paper, it may seem straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them, review blog posts, and more. There’s also the possibility of making a sale following the advertisement. One way to advertise is through email marketing.
Today, even a static newsletters aren’t enough to attract attention. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Install Sequence
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing solution for both individuals and businesses. It allows users to create campaigns and newsletters for any product or service based in HTML templates. Being a platform that makes use of automation to make a streamlined campaign. After the email is sent to recipients, you can look at the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable for an updated look. You can alter the colors as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS feed to Email Templates
If you run blogs, you can convert the content of an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. This provides immediate notifications to subscribers via emails instead of the website.
There’s a caveat. Not all email templates can be used with an RSS feed.
When you select the template, make certain to select one that can also work with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They collect data and no distracting elements are blocking the registration form. All it does is allow users to provide their information.
You can create the heading and font, style and color. Images can be utilized in this section to make the site look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re hoping that it to work by Google Analytics, it is not possible at the moment. This is a feature that they will have to develop in the future. Also, points for incorporating on a landing page the email marketing system at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within the email itself. Think live survey results as well as sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part performs best, and it is used to determine the best option to send out future email campaigns.
There is a possibility of locating information like CTA in the event that you change an element of the design. You can try this by testing three emails as you mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users select and mix segments.
The method they use at least is sending emails to various lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you get will be useful in future campaigns. Based on the type of campaign they are, you can make use of Aweber for better results.
You can automate the email marketing process by creating yourself your personal sales flow charts. These are sent in response to user actions: email opens or clicks on links, site visits, purchase made, etc. AWeber Install Sequence
If a subscriber clicks on the link, Aweber assigns tags for the subscriber. Tags can be used to decide which emails are sent out to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build a list of up to 10 contacts via a form. Although you can manually enter the information, it’s possible to import them instead. This speeds up the process , so you won’t feel the anxiety. They will accept the following file types when importing:
You can choose between using a pre-generated subject line , or creating your own. If you create one, you need to wait for confirmation from your Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone or live chat or by email, you’ll have their help. All subscription plans have the ability to use these services. Chat and emails are accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Install Sequence
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found on this page. This makes sure that users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The difference here compared to other email marketing services is the amount of customers that you can cater to. Each plan comes with 24/7 customer support by phone, chat or via email.
With the Free Plan, you get access to Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear every time you make an electronic mail. Features such as A/B testing will not be usable, but you can start your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
With this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You can also see the results of your campaign in action and where they come from. One way or another the additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and have access to essential vital features.
The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well with the free plan in the absence of funds to purchase. The best part is that service for customers is always available. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough details to help you understand that.
If you are enrolled in a paid plan, it’s reasonably priced too. It’s not too expensive, and you can get the best out of the campaign you’ll make.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Most Frequently Asked Questions (FAQs) AWeber Install Sequence
What exactly is Aweber?
Aweber is an email marketing platform for businesses or digital marketers. If you’re a novice or seasoned professional you can make your campaign more visible to anyone who is interested. The company was founded in 1998 and has helped businesses regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify, CRM like Salesforce as well as web builders like Wix and WordPress, etc. Certain of them may require a dedicated widget or additional coding to ensure seamless integration.
Does Aweber have customer service?
They do. Customer service on Aweber is available during business hours by phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts through the form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.