ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you’ll have the ability to promote your store in the way you wish to.
On paper, it may sound easy, but it isn’t. It’s about engaging with customers, go through social media and blog posts, and much more. There is also the possibility of making a sale following the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletter isn’t enough to attract attention. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber, how it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Integrate Into Contact Form
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service for businesses and individuals. It allows users to create campaigns and newsletters for any item or service that are based on HTML templates. As an online platform, it makes use of automation to make a streamlined campaign. Once the email has been sent to the subscribers, you can view the information through their stats.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified for an updated look. You can change the color and fonts, or even the style. If you are able to code your own template which also works as well.
RSS for Email Templates
If you run blogs, you can convert the content of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This gives instant notifications to subscribers via email, instead of visiting the site.
There’s a caveat, however. Not all email templates are compatible with RSS feeds.
So when you choose a template, be certain to select one that works with them. If it is not, the template will still be used without them.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They collect data and no distracting elements are hindering the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can create the heading and font, style and the color. Images can be utilized here to make the page look professional to potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it to work with Google Analytics, it is not yet possible. It’s something they’ll have to develop as time passes. Bonus points for having on a landing page in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content within emails themselves. Imagine live survey results, sports game scores, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one does the best job, and is used as the one to send out future emails.
It is attainable to discover information such as CTA in the event that you change one particular aspect of the design. It is possible to test this by trying out three different emails while mixing and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments on any subject in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you’ll need go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users choose the segments and then mix them.
The method they use at least is sending emails to various lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you get this way can be utilized in future campaigns. Depending on what they do you could utilize Aweber for better outcomes.
You can automate the email marketing process by creating the sales funnels of your choice. These are sent in response to users’ actions like email openings and clicks on links, website visits, sales made, etc. AWeber Integrate Into Contact Form
If a subscriber clicks on a link, Aweber will set an email address for the subscriber. Tags can be used to determine the emails that are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build a list of up to 10 contacts using an online form. Although you can manually enter the data, it is also feasible to upload them instead. This speeds up the process , so you won’t feel the anxiety. They will accept the following file types when they import:
You have the option of choosing a pre-generated subject line , or making your own. Except when making one, you must wait for verification by Aweber. Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone or live chat or by email, you’ll get their input. Every subscription plan can benefit from these services. Live chat and email are accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. AWeber Integrate Into Contact Form
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available here. This will ensure that people are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The difference here compared to other email marketing services is the amount of customers that you can cater to. All plans offer 24/7 customer service via phone, chat or via email.
If you’re on the Free Plan, you get to use Aweber at no cost. But, you’re limited up to 500 people on the list. The watermark of the company will be present every time you’ll send an email. Features like A/B testing won’t be usable, but you can start your marketing here.
To purchase the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
In this plan, you get access to A/B tests and more essential features like marketing automation. You can also see the results of your campaign as it is being implemented and also the source of these data. In one way or another these features can significantly help in your marketing strategy.
In short, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and you get access to vital features.
The major selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It can still work well with the free plan when you don’t have the funds to purchase. The greatest part is that the customer support is available 24/7. If you don’t have a marketing background the Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in a paid plan It’s affordable too. Not too much but you’ll make the most of the campaign you create.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Commonly Asked Questions (FAQs) AWeber Integrate Into Contact Form
What is Aweber?
An email-based marketing service is a must that is suitable for businesses or digital marketers. If you’re a novice or experienced, you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998, and it helped companies of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce websites like Shopify and CRMs such as Salesforce and web builders like Wix and WordPress, etc. Some of them will need the use of a specific widget or coding to facilitate the integration.
Does Aweber offer support for customers?
They do. Customer service on Aweber is available during working hours by phone, chat or via email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts using an online form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns in Aweber can work in two ways: on subscribe or tag that is applied. On Subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.