ECommerce and Email Marketing go together. In running your own online shop, you’re given the power to market the store in the way you wish to.
In writing, this could seem simple, but it’s not. It’s about engaging with customers and go through social media, review blog posts, and much more. There is also the possibility of making a sale following the advertisement. One way to advertise is to use email marketing.
Today, even a static newsletter isn’t enough to attract interest. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Integrate Shopify
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing solution for both individuals and businesses. It lets users create campaigns and newsletters for any product or service based in HTML templates. As a platform uses automation to make a streamlined campaign. When the email is delivered to subscribers, you are able to view the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified to create a fresh look. You can tweak the colors and fonts, or even the style. If you are able to code your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you can transform the contents of the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. This provides immediate updates to subscribers through email instead of going to the website.
There’s a caveat. Not all email templates work with an RSS feeds.
If you decide to use a template, be sure to find one that is compatible with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They collect data and no distracting elements are hindering the sign-up form. All it does is allow subscribers to fill in their information.
You can design the heading and font, style and the color. Photos can be also used in this section to make the site look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not currently possible. It’s something they’ll must work on as time goes by. Bonus points for having the landing page of the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within the email itself. Consider live results from surveys as well as sports game scores or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part performs best, and it can be used to determine the best option for future emails.
There is a possibility of locating information like CTA when you alter one particular aspect of the design. You can test this by experimenting with three emails , mixing and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There is no limit in how the tests could be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments on any subject within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To separate the data, you have to go to the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. The issue is when users select and mix segments.
The solution they can use at a minimum is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The data you collect here can be used in future campaigns. Based on the type of campaign they are it is possible to utilize Aweber for more effective outcomes.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent based on users’ actions like email openings or clicks on links, site visits, purchase made, etc. AWeber Integrate Shopify
If a subscriber clicks on the link, Aweber assigns tags for the subscriber. The tags can decide which emails are sent out to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build a list of up to 10 contacts using a form. While you can manually input the data, it is also possible to import them instead. This speeds up the process so that you don’t experience the anxiety. They accept these file types when they import:
You have the option of making use of an already-generated subject line or making your own. Except when making one, you have to wait for verification by the Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone, live chat, or via email, you’ll be able to receive their advice. All subscription plans can use these services. Email and live chat are accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Integrate Shopify
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are available here. This ensures that the users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The difference here compared to existing email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support by chat, phone or email.
In the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The company’s watermark will be present every time you’ll mail an email. Features like A/B testing won’t be available, but you can begin your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
With this plan, you will have access to A/B tests and other essential features such as marketing automation. You will also be able to see the data from your campaign in action and where they came from. In one way or another the additional features will greatly aid your marketing strategy.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you have access to essential vital features.
The main selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have the funds to purchase. The best part, customer service is readily available. For those with no prior experience in marketing Their Knowledge Base can give you enough information to cover the basics.
If you are enrolled in an paid plan, it’s reasonably priced too. It’s not too expensive but you’ll get the best out of the campaign you create.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) AWeber Integrate Shopify
What exactly is Aweber?
Aweber is an email marketing platform for entrepreneurs as well as digital marketing. No matter if you’re a beginner or veteran, you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and has helped businesses of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress and many more. Some of them will need the use of a specific widget or code to make the integration smooth.
Does Aweber offer support for customers?
They can. Customer support on Aweber is accessible during business hours via phone, chat or via email. It also offers the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts with the form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag applied. If you subscribe, your campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin with the application of a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.