ECommerce and Email Marketing go hand-in-hand. In running the online business, you’re given the option of marketing the store in the way you wish to.
On paper, it might appear straightforward, but it’s actually not. Customers interact with you and go through social media reviewing blog posts and so on. You also have the chance of making a sale after the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletter is not enough to draw attention. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Integration With Hubspot
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber is an email marketing platform for businesses and individuals. It lets users create newsletters and campaigns for any service or product built on HTML templates. Being an online platform uses automation to make a streamlined campaign. When the email is sent to subscribers, you are able to view the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified to give a modern style. You can alter the colors and fonts, or even the style. If you are able to code your own template which also works as well.
RSS for Email Templates
For bloggers who have blogs, you can transform the contents of your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works with any content with the existing RSS feed. It provides instant updates to subscribers through emails instead of the site.
There’s a caveat. There aren’t all templates for email that can be used with RSS feeds.
If you decide to use a template, be sure you choose one that is compatible with them. If not, the template can still be used without them.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and there are no distractions hindering the registration form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can also be used here to make the page look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work with Google Analytics, it is not yet possible. This is a feature that they will have to develop as time passes. Bonus points for having a landing page for an email marketing platform at least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content in emails themselves. Imagine live survey results and scores from sports games or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one does the best job, and can be utilized as the basis for any future email campaigns.
There is a possibility of locating information such as CTA when you change a particular part of the design. It is possible to try this by testing three different emails while mixing and mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There is no limit on how the tests would be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments on any subject that is in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. The issue is when users select and mix segments.
The workaround they have at the very least is to send emails to several lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The data you collect here can be used for future campaigns. Based on the type of campaign they are it is possible to use Aweber for better results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. These are sent in response to users’ actions like email openings and clicks on links, website visits, purchases made, and so on. AWeber Integration With Hubspot
When a subscriber clicks the link, Aweber assigns tags for the subscriber. Tags can be used to determine the emails that are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber lets you create an unlimited list of 10 contacts via a form. Although you can manually enter the information, it’s easy to transfer them instead. It will speed the process and that you don’t experience the anxiety. It will accept these types of files when they import:
You have the decision of using an already-generated subject line or creating your own. Except when making one, you need to wait for verification from the Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone, live chat, or email, you can have their help. Every subscription plan can benefit from them. Live chat and email are available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Integration With Hubspot
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available here. This will ensure that people are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The main difference between these plans and other email marketing services is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer support via chat, phone or email.
In the Free Plan, you get to use Aweber without cost. But, you’re limited to 500 subscribers on your list. The watermark of the company will be present every time you make an electronic mail. Features like A/B testing may not be available, however, you can start your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
With this plan, you will have access to A/B tests and more essential features like marketing automation. You will also be able to see the results of your campaign as it is being implemented and also where they came from. In some way or other these features can assist you in your marketing plan.
In short, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and have access to vital features.
The major selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to invest in. The best part is that customer service is readily available. If you don’t have a marketing background Their Knowledge Base can give you enough information to cover the basics.
When subscribed to a paid subscription it’s priced reasonably. Not too much but you’ll get the best out of the campaign you’ll make.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Most Frequently Asked Questions (FAQs) AWeber Integration With Hubspot
What is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs and digital marketers. No matter if you’re a beginner or seasoned professional it is possible to increase the visibility of your campaign to any potential audience. The company was established in 1998, and it helped companies of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify, CRM such as Salesforce, web builders such as Wix and WordPress and many more. Some of them will need an additional widget or code to make the integration smooth.
Does Aweber offer customer support?
They can. Customer support on Aweber is available during working hours via chat, phone, or email. It also offers its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts using the form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag applied. When you subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign will start by applying a tag to the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.