ECommerce and Email Marketing go in tandem. If you own your own online shop, you’ll have the ability to promote your store in the way you wish to.
It could seem easy, but it isn’t. You engage with customers and go through social media, review blog posts, and much more. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is through email marketing.
These days, even the static newsletter is not enough to draw attention. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber, how email marketing works, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Integration With Optimizepress
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It permits users to design campaigns and newsletters for any service or product based in HTML templates. Being a platform that makes use of automation to create a simple campaign. Once the email has been delivered to recipients, you can look at the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized to create a fresh style. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template this is also possible.
RSS feed to Email Templates
For those running a blog, you are able to change the content from an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. This provides immediate updates to subscribers via email, instead of visiting the site.
There’s a caveat. There aren’t all templates for email that are compatible with RSS feeds.
If you decide to use a template, be sure you choose one that is compatible with them. If not, the template can still work without them.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They collect data and no distracting elements are blocking the registration form. All it does is allow users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not currently possible. It’s something they’ll must work on as time passes. Plus points for including a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within the email itself. Think live survey results, sports game scores as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part is most effective, and is used to determine the best option to send out future email campaigns.
There is a possibility of locating data like CTA in the event that you change one particular aspect in the layout. It is possible to try this by testing three different emails while mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose to mix and match segments.
The method they use at least is sending emails to various lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The data you collect will be useful in future campaigns. Based on the type of campaign they are, you can use Aweber for better results.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchase made, etc. AWeber Integration With Optimizepress
When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. The tags will decide the emails that are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build a list of up to 10 contacts using an online form. While you can manually input the information, it’s possible to import them instead. It speeds up the process so you won’t feel the tension. It will accept these types of files when they import:
You have the option of making use of a pre-generated subject line , or making your own. Except when making one, you have to wait for verification by Aweber. Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone or live chat or by email, you’ll get their input. Every subscription plan can benefit from these services. Email and live chat support is accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. AWeber Integration With Optimizepress
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available here. This will ensure that people are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The main difference between these plans and existing email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support by chat, phone or via email.
In the Free Plan, you get access to Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s logo will appear every time you’ll mail an email. Features such as A/B testing will not be usable, but you can start your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You can also view the data from your campaign and see the source of these data. One way or another the additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you have access to the most essential features.
The main selling points are its numerous templates including data segmentation, A/B testing, and reporting system. It can still work well on the free version even in the absence of budget to invest in. The best part is that customer service is readily available. For those who have no prior experience in marketing Their Knowledge Base can give you enough details to help you understand the basics.
When subscribed to a paid plan, it’s reasonably priced too. It’s not too expensive, and you can make the most of the campaign you create.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Frequently Asked Questions (FAQs) AWeber Integration With Optimizepress
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs and digital marketers. If you’re a novice or experienced you can help your campaign be more visible to all potential customers. The company was founded in 1998 and helped businesses regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM like Salesforce as well as web builders such as Wix and WordPress and many more. Some of them require a dedicated widget or additional programming to facilitate the integration.
Does Aweber have customer support?
They do. Customer support on Aweber is available during business hours via chat, phone or via email. It also offers its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts using a form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns within Aweber can be executed by a combination of subscribe or tag that is applied. When you subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.