AWeber Integration WordPress

aweber-review

ECommerce and Email Marketing go in tandem. In running the online business, you have the ability to promote your store in the way you wish to.

In writing, this could seem easy, but it isn’t. Customers interact with you by using social media, interact with them and blog posts, and so on. You also have the chance of making a sale after the advertisement. One method to promote is via email marketing.

These days, even the static newsletter isn’t enough to draw attention. If you have a strategy to implement, you can say hi to Aweber.

This review will talk about Aweber and how the email marketing process works, as well as what you can do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber AWeber Integration WordPress

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates could be out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any item or service that are based in HTML templates. Since it is an online platform uses automation to create a simple campaign. When the email is sent to the subscribers, you can view the information through their stats.

AWeber Integration WordPress

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable to create a fresh style. You can tweak the colors and fonts, or even the style. When you can, coding your own template also works.

RSS for Email Templates

If you run blogs, you can transform the contents of the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the website.

There’s a catch, though. Some email template templates work with RSS feed.

If you decide to use the template, make sure you choose one that is compatible with them. If you don’t, the template could still be used without them.

Builder of the Landing Page

Landing Pages are the newer features added in Aweber. They are designed to collect information, and do not have distracting elements hindering the sign-up form. All it does is allow subscribers to fill in their information.

The heading can be designed by you. You can choose the font, font, style, and color. Photos can be also used here to make the page look professional to potential subscribers.

But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not possible at the moment. It’s a feature they need to work on as time passes. Also, points for incorporating on a landing page in an email-marketing platform at least.

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AMP for Email

Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.

It includes the use of dynamic content within an email. Imagine live survey results as well as sports game scores or weather updates, and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails is most effective, and can be utilized as the basis to send out future newsletters.

There is a possibility of locating data like CTA when you alter an element in the layout. You can try this by testing three emails as you mix and mix and match. The majority of email marketing tools use three variations as the standard for industry.

There’s no limitation in how the tests could go, giving freedom on the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments for any subject in your database. This includes emails opened or viewed, pages visited, link clicks, etc.

To divide the data, you have to visit the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. The issue is when users choose and mix segments.

The method they use at the very least is to send emails to multiple lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.

There’s also the option to look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • The history of an individual’s activities

The information you gather will be useful in future campaigns. Depending on what they do, you can use Aweber to get better outcomes.

Marketing Automation

You can automatize the email marketing process by creating the sales funnels of your choice. They are sent based on user actions: email opens, link clicks, site visits, purchase made, and so on. AWeber Integration WordPress

If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. The tags will decide which emails are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”

Creating an Subscriber List

Aweber allows you to create lists of up to 10 contacts with a form. Although you can manually enter the details, it’s also feasible to upload them instead. It will speed up the process , so you don’t have to stress. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of making use of a pre-generated subject line , or making your own. In the event of creating one, you need to wait for verification from Aweber. Aweber team. It could take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer service is different from other companies. When you’re on the phone or live chat, or via email, you’ll be able to have their help. All subscription plans can use these services. Chat and emails are accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. AWeber Integration WordPress

If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available here. This makes sure that users know what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select from: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of customers you’ll be catering to. All plans have access to 24/7 customer service via phone, chat, or email.

Free Plan

With the Free Plan, you get access to Aweber for free. However, you’re only limited by 500 users on your account. The watermark of the company will appear every time you’ll send an email. Features like A/B testing may not be available, however, you can start your marketing here.

Pro Plan

In the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber for a price

With this plan, you will have access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data from your campaign and see where they come from. In one way or another, these additional features will assist you in your marketing plan.

Conclusion

In short, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and have access to essential vital features.

The main selling points are its numerous templates including data segmentation, A/B testing, and reporting system. It can still work well on the free version even in the absence of budget to invest in. The best part is that customer service is readily available. For those who have no marketing background Their Knowledge Base can give you enough details to help you understand the basics.

If you’re enrolled in a paid subscription, it’s reasonably priced too. It’s not too expensive, and you can make the most of the campaign you’ll create.

Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.

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Commonly asked questions (FAQs) AWeber Integration WordPress

What exactly is Aweber?

An email-based marketing service is a must designed for entrepreneurs as well as digital marketing. If you’re a novice or experienced, you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and has helped companies of all sizes.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with many ECommerce websites like Shopify as well as CRM systems such as Salesforce as well as web builders such as Wix and WordPress and more. Some of them require the use of a specific widget or code to facilitate the integration.

Does Aweber have support for customers?

They do. The customer service of Aweber is available during business hours via phone, chat, or email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts through an online form. If you’re able to enter the information manually.

Can you delete a list on Aweber?

Yes. You have to remove the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at anytime.

How do campaigns function in Aweber?

Campaigns on Aweber can work in two ways: on subscribe or tag that is applied. If you subscribe, your campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start by applying an application tag on the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to work together with Facebook Analytics as well.

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