AWeber Interships

aweber-review

ECommerce and Email Marketing go hand-in-hand. In running an online store, you’ll have the ability to promote your store in the way you wish to.

It could sound straightforward, but it’s actually not. You engage with customers and go through social media, review blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.

These days, even the static newsletter is not enough to draw attention. If you have a strategy in mind, say hello to Aweber.

This review will cover Aweber, how email marketing works, and what you should do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber Interships

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates could be old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber is an email marketing service that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product based upon HTML templates. Since it is an online platform uses automation to create a simple campaign. Once the email has been delivered to subscribers, you can view the details through their statistics.

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Templates for Responsive Emails

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to give a modern appearance. You can change the color and fonts, or even the style. If you’re able, you can code your own template which also works as well.

RSS feed to Email Templates

If you run a blog, you are able to transform the contents of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the website.

There’s a caveat. Some email template templates work with an RSS feed.

So when you choose a template, be sure you choose one that is compatible with them. If not, the template can still be used without them.

Builder of the Landing Page

Landing Pages are the newer features introduced in Aweber. They collect data and do not have distracting elements blocking the registration form. It’s all it takes is to allow subscribers to fill in their information.

The heading can be designed by you. You can choose the font the font, style, and the color. Photos can also be used here to make the page look professional for potential subscribers.

However, this feature cannot be evaluated using automatic A/B testing. If you also expect it could be used with Google Analytics, it is not possible at the moment. It’s something they’ll must work on in the future. Bonus points for having on a landing page the email marketing system, at a minimum.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.

It includes the use of dynamic content within emails themselves. Think live survey results and scores from sports games as well as weather updates and more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part is most effective, and can be used as the one for any future emails.

It is attainable to discover information like CTA when you change one particular aspect or design. It is possible to test this by trying out three different emails while mixing and match. Most email marketing tools follow three variants since it’s the industry standard.

There’s no restriction in how the tests could take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments on any subject that is within your database. This includes emails opened, pages visited, link clicks, etc.

To separate the data, you have go to the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. The issue is when users select and mix segments.

The method they use at a minimum is to send emails to multiple lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.

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Analytics and Reporting

The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.

You can also see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • History of an individual’s activity

The data you collect here can be used for future campaigns. Based on what they accomplish, you can make use of Aweber for better outcomes.

Marketing Automation

You can automate the email marketing process by creating your own sales flowcharts. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchases made, and so on. AWeber Interships

If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags will decide which emails are sent out to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”

Making a Subscriber List

Aweber allows you to create a list of up to 10 contacts with the form. Although you can manually enter the information, it’s possible to import them. It will speed up the process , so you don’t have to tension. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of making use of a pre-generated subject line , or making your own. If you create one, you need to wait for confirmation by the Aweber team. It can take a day or two days.

Customer Support & Knowledge Base

Aweber’s customer support is what is different from other companies. If you’re calling or live chat, or by email, you’ll receive their advice. Every subscription plan can benefit from these services. Chat and emails are available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. AWeber Interships

If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars can be found on this page. This makes sure that users are aware of the things they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose between: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support via phone, chat, or via email.

Free Plan

In the Free Plan, you get access to Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s watermark will appear every time you send an email. Features like A/B testing may not be available, but you can begin your marketing from here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a price

With this plan, you get access to A/B testing as well as other essential features such as marketing automation. You can also view the data from your campaign as it is being implemented and also where they came from. In one way or another, these additional features will significantly help in your marketing plan.

Conclusion

In short, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you get access to essential vital features.

The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use with the free plan in the absence of budget to invest in. The best part is that the customer support is available 24/7. For those who have no prior experience in marketing, their Knowledge Base can give you sufficient information to answer this.

When subscribed to a paid subscription It’s affordable too. The cost is not excessive, and you can make the most of the campaign you will make.

Aweber is a great choice for email marketing platform for beginning marketer or businessperson.

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Frequently asked questions (FAQs) AWeber Interships

What exactly is Aweber?

Aweber is an email marketing platform that is suitable for businesses or digital marketers. No matter if you’re a beginner or experienced you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998, and it helped companies that were of any size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with various ECommerce sites like Shopify, CRM like Salesforce, web builders like Wix and WordPress and many more. Certain of them may require the use of a specific widget or code to facilitate the integration.

Does Aweber have customer support?

They do. Customer support on Aweber is available during business hours via chat, phone, or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts with a form. If you’re able to enter the data manually.

Can you delete a list on Aweber?

Yes. You can disable the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at any time.

How do campaigns function in Aweber?

Campaigns within Aweber can be executed in two ways: subscribe or tag applied. If you subscribe, your campaign begins when someone signs up to the list. If through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.

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