AWeber Interview Question

aweber-review

ECommerce and Email Marketing go together. In running the online business, you’re given the power to market the store the way you want to.

On paper, it could seem easy, but it isn’t. It’s about engaging with customers, go through social media reviewing blog posts and much more. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.

Nowadays, even a static newsletter isn’t enough to attract interest. If you have a plan to implement, you can say hi to Aweber.

This review will discuss Aweber the way the email marketing process works, as well as what you should do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber AWeber Interview Question

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates might appear out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing solution for both individuals and businesses. It lets users create newsletters and campaigns for any item or service that are based upon HTML templates. Being an online platform that makes use of automation to make a streamlined campaign. Once the email has been delivered to subscribers, you can view the details through their statistics.

AWeber Interview Question

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Templates for Responsive Emails

In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified for an updated appearance. You can change the color and fonts, or even the style. If you’re able, you can code your own template this is also possible.

RSS for Email Templates

For those running a blog, you are able to change the content from the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This provides immediate updates to subscribers through email, instead of visiting the site.

There’s a catch, though. Some email template templates can be used with an RSS feeds.

When you select a template, be certain to select one that can also work with them. If not, the template can still be used without the templates.

Landing Page Builder

Landing Pages are the latest feature introduced in Aweber. They capture data, and there are no distractions hindering the registration form. It’s all it takes is to allow subscribers to fill in their information.

You can design the heading the font, style, and the color. Images can be utilized in this section to make the site look professional for potential subscribers.

But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it could be used with Google Analytics, it is not currently possible. This is a feature that they will have to develop in the future. Also, points for incorporating on a landing page in an email-marketing platform, at a minimum.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.

It includes the use of dynamic content within the email itself. Think live survey results, sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part performs best, and it is utilized as the basis for any future emails.

There is a possibility of locating data such as CTA when you alter a particular part in the layout. It is possible to test this by experimenting with three emails as you mix and mix and match. The majority of email marketing tools use three variations as the industry standard.

There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.

To separate the data, you’ll need go to your “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. The issue is when users select to mix and match segments.

The solution they can use at a minimum is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.

There’s also the option to view helpful information like:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • An individual’s history of activities

The information you gather will be useful for future campaigns. Depending on what they do it is possible to utilize Aweber to get better results.

Marketing Automation

You can automate the marketing via email process by creating the sales funnels of your choice. They are sent out based on users’ actions like email openings or clicks on links, site visits, purchase made, etc. AWeber Interview Question

If a subscriber clicks on a link, Aweber will set an email address for the subscriber. Tags can be used to determine which emails are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”

Making the Subscriber List

Aweber lets you create an unlimited list of 10 contacts using an online form. While you can manually input the data, it is also possible to import them. It will speed the process and you don’t have to anxiety. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using a pre-generated subject line or making your own. Except when making one, you have to wait for confirmation by Aweber. Aweber team. It can take a full day or two.

Customer Support and Knowledge Base

Aweber’s customer support is what stands out from the rest. When you’re on the phone or live chat, or email, you can receive their advice. All subscription plans can use these services. Live chat and email support is accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. AWeber Interview Question

If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found here. This ensures that the users are aware of the things they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Free and Pro. The difference here compared to other email marketing services is the amount of subscribers that you can cater to. All plans have access to 24/7 customer service via phone, chat, or via email.

Free Plan

If you’re on the Free Plan, you get access to Aweber for free. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear each time you mail an email. Features like A/B testing may not be available, however, you can start your marketing here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25000 contacts: Contact Aweber to request a quote

With this plan, you get access to A/B tests and more essential features like marketing automation. You can also see the data of your own campaign in action and the source of these data. In some way or other the additional features will significantly help in your marketing plan.

Conclusion

In short, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and you have access to essential vital features.

The main selling points are its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well on the free plan even when you don’t have enough budget to invest in. The best part is that customer service is readily available. For those with no prior experience in marketing Their Knowledge Base can give you enough information to cover this.

If you’re enrolled in a paid plan, it’s reasonably priced too. The cost is not excessive but you’ll benefit from the campaign you make.

Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.

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Frequently Asked Questions (FAQs) AWeber Interview Question

What is Aweber?

The Aweber platform for email marketing is designed for entrepreneurs and digital marketers. If you’re a novice or veteran it is possible to help your campaign be more visible to anyone who is interested. The company was founded in 1998, and it helped companies regardless of size.

Does Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce sites such as Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and many more. Some of them will need a dedicated widget or additional code to ensure seamless integration.

Does Aweber have support for customers?

They do. Customer service on Aweber is accessible during business hours via chat, phone or via email. It also offers an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts using an online form. If you’re able to, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You can disable the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at any time.

How do campaigns work in Aweber?

Campaigns in Aweber can be executed in two ways: subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign would begin by applying tags to identify the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.

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