ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you’re given the power to market the store the way you want to.
On paper, it may appear straightforward, but it’s actually not. Customers interact with you by using social media, interact with them reviewing blog posts and much more. There is also the possibility of making a sale after the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletter isn’t enough to draw attention. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber, how it works with email marketing, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Invoice
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing service for businesses and individuals. It permits users to design newsletters and campaigns for any item or service built on HTML templates. Since it is an online platform, it makes use of automation to create a more efficient campaign. Once the email has been delivered to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable to give a modern style. You can change the color as well as the font or style. If you are able to code your own template also works.
RSS to Email Templates
If you run a blog, you can convert the content of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This gives instant notifications to subscribers via emails instead of the website.
There’s a caveat. There aren’t all templates for email that work with an RSS feeds.
When you select a template, be sure to find one that is compatible with them. If you don’t, the template could still be used without them.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They collect data and no distracting elements are blocking the registration form. All it does is allow users to provide their information.
You can create the heading, font, style, and the color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not currently possible. It’s a feature they must work on as time passes. Plus points for including on a landing page an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in an email. Think live survey results, sports game scores as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one does the best job, and will be utilized as the basis to send out future emails.
There is a possibility of locating data such as CTA in the event that you change one particular aspect or design. It is possible to try this by testing three emails as you mix and mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you have go to your “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users choose and mix segments.
The method they use at least is sending emails to several lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you gather here can be used for future campaigns. Based on the type of campaign they are you could utilize Aweber for better outcomes.
You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened, link clicks, site visits, sales made, and so on. AWeber Invoice
When a subscriber clicks the link, Aweber will set an email address for the subscriber. The tags can determine the emails that are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build a list of up to 10 contacts using the form. While you can manually input the details, it’s also easy to transfer them. It speeds the process and you don’t have to stress. It will accept these types of files for import:
You have the decision of choosing an already-generated subject line or making your own. In the event of creating one, you need to wait for confirmation from your Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone or live chat or via email, you’ll be able to receive their advice. All subscription plans have the ability to use these services. Chat and emails are available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. AWeber Invoice
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found on this page. This makes sure that users have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers you’ll be catering to. All plans offer 24/7 customer support by chat, phone, or via email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re only limited by 500 users on your account. The company’s logo will be present every time you make an electronic mail. Features like A/B testing won’t be usable, but you can start your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
With this plan, you get access to A/B testing and more essential features like marketing automation. You can also view the results of your campaign as it is being implemented and also where they came from. In some way or other, these additional features will significantly help in your marketing strategy.
In short, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you get access to the most essential features.
The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use with the free plan when you don’t have the budget to spend on. The best part, the customer support is available 24/7. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough details to help you understand that.
If you are enrolled in an paid plan It’s affordable too. Not too much and you will benefit from the campaign you’ll make.
Aweber could be the best choice for email marketing for any beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) AWeber Invoice
What exactly is Aweber?
An email-based marketing service is a must for entrepreneurs as well as digital marketing. Whether you are a beginner or veteran, you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped businesses regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress, etc. Some of them will need the use of a specific widget or code to facilitate the integration.
Does Aweber have customer support?
They do. Customer service on Aweber is available during business hours by phone, chat or via email. It also offers its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts through a form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.