ECommerce and Email Marketing go together. If you own your own online shop, you have the ability to promote your store in the way you wish to.
On paper, it may sound simple, but it’s not. It’s about engaging with customers, go through social media reviewing blog posts and much more. You also have the chance of making a sale after the advertisement. One way to advertise is through email marketing.
Today, even a static newsletter isn’t enough to draw attention. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber the way it works with email marketing, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Ipad App
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution for both individuals and businesses. It permits users to design campaigns and newsletters for any service or product built in HTML templates. As a platform, it makes use of automation to make a streamlined campaign. After the email is sent to the recipients, you can look at the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified for an updated appearance. You can alter the colors, font, or style. If you’re able, you can code your own template also works.
RSS for Email Templates
If you run a blog, you are able to transform the contents of an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. It provides instant updates to subscribers via email, instead of visiting the website.
There’s a catch, though. Not all email templates can be used with RSS feed.
So when you choose a template, be sure to find one that can also work with them. If it is not, the template will still work without them.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and there are no distractions taking away from the sign-up form. It’s just a way to let subscribers to give their details.
You can design the heading and font, style and the color. Photos can be also used to create a page that will appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time passes. Also, points for incorporating a landing page for the email marketing system, at a minimum.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content within the email itself. Imagine live survey results, sports game scores or weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part is most effective, and will be used to determine the best option for any future newsletters.
It’s possible to find information like CTA when you alter an element of the design. You can test this by experimenting with three different emails while mixing and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments on any subject that is within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users select to mix and match segments.
The workaround they have at a minimum is to send emails to multiple lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you gather will be useful for future campaigns. Depending on what they do you could use Aweber to get better results.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. AWeber Ipad App
When a subscriber clicks the link, Aweber will set tags for the subscriber. The tags can determine the emails that are sent to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build a list of up to 10 contacts with a form. While you can manually input the data, it is also feasible to upload them instead. It will speed the process and you won’t feel the anxiety. It will accept these types of files when importing:
You have the decision of choosing an already-generated subject line or making your own. Except when making one, you have to wait for confirmation by Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone, live chat, or email, you can receive their advice. Every subscription plan can benefit from them. Email and live chat support is accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Ipad App
If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Videos, information and webinars are all available on this page. This makes sure that users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The difference here compared to existing email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer service via phone, chat or via email.
With the Free Plan, you get access to Aweber without cost. But, you’re limited by 500 users on your account. The company’s watermark will be present every time you’ll mail an email. Features such as A/B testing will not be usable, but you can start your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also see the data from your campaign in action and where they come from. One way or another, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and have access to vital features.
The major selling points are its numerous templates, data segmentation, A/B testing, as well as a reporting system. It can still work well with the free plan when you don’t have enough funds to purchase. The best part is that customer service is readily available. For those with no experience in marketing the Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in a paid subscription it’s priced reasonably. It’s not too expensive but you’ll make the most of the campaign you develop.
Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.
Frequently Asked Questions (FAQs) AWeber Ipad App
What is Aweber?
An email-based marketing service is a must designed for businesses as well as digital marketing. If you’re a novice or experienced it is possible to increase the visibility of your campaign to anyone who is interested. The company was established in 1998, and it helped companies regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or programming to ensure seamless integration.
Does Aweber offer customer support?
They can. Customer service on Aweber is available during business hours via chat, phone, or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts through the form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.