ECommerce and Email Marketing go in tandem. When you manage your own online shop, you have the power to market the store the way you want to.
On paper, it might sound straightforward, but it’s actually not. You engage with customers, go through social media and blog posts, and much more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
Today, even a static newsletter is not enough to draw attention. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber and how email marketing works, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Ipn Paypal
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service that are based upon HTML templates. As a platform, it makes use of automation to make a streamlined campaign. Once the email has been delivered to recipients, you can look at the data through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized to create a fresh appearance. You can tweak the colors as well as the font or style. When you can, coding your own template which also works as well.
RSS to Email Templates
For those running a blog, you can convert the content of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This provides immediate updates to subscribers via email instead of going to the website.
There’s a caveat. Not all email templates are compatible with RSS feeds.
When you select a template, be sure you choose one that can also work with them. If not, the template can still work without the templates.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They capture data, and no distracting elements are blocking the registration form. All it does is allow subscribers to give their details.
You can create the heading, font, style, and the color. Photos can also be used to create a page that will appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time goes by. Plus points for including on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within emails themselves. Consider live results from surveys, sports game scores or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part does the best job, and can be used to determine the best option to send out future newsletters.
It’s possible to find details like CTA when you change one particular aspect of the design. It is possible to test this by trying out three emails as you mix and mix and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you have go to your “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.
The workaround they have at least is sending emails to various lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The data you collect this way can be utilized for future campaigns. Based on what they accomplish, you can make use of Aweber to get better outcomes.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent based on users’ actions like email openings, link clicks, site visits, sales made, and so on. AWeber Ipn Paypal
When a subscriber clicks a link, Aweber assigns a tag to the subscriber. The tags will decide which emails are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create lists of up to 10 contacts using a form. Although you can manually enter the information, it’s possible to import them instead. It will speed up the process , so that you don’t experience the tension. They will accept the following file types when importing:
You can choose between choosing a pre-generated subject line or making your own. In the event of creating one, you have to wait for verification from your Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat, or email, you can receive their advice. All subscription plans can use these services. Chat and emails support is available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. AWeber Ipn Paypal
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found here. This ensures that the users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer service via chat, phone or via email.
With the Free Plan, you get access to Aweber at no cost. However, you’re restricted up to 500 people on the list. The company’s logo will appear each time you’ll send an email. Features like A/B testing won’t be available, but you can begin your marketing from here.
In the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
With this plan, you’ll get access to A/B tests and more essential features like marketing automation. You can also view the results of your campaign and see the source of these data. One way or another these features can assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and you get access to essential vital features.
The main selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have enough funds to purchase. The best part, service for customers is always available. If you don’t have a prior experience in marketing Their Knowledge Base can give you enough details to help you understand the basics.
When subscribed to a paid subscription it’s priced reasonably. The cost is not excessive and you will make the most of the campaign you will make.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Frequently Asked Questions (FAQs) AWeber Ipn Paypal
What exactly is Aweber?
Aweber is an email marketing platform designed for companies as well as digital marketing. If you’re a novice or experienced you can help your campaign be more visible to all potential customers. The company was founded in 1998 and has helped businesses of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites like Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress and many more. Certain of them may require the use of a specific widget or coding to facilitate the integration.
Does Aweber provide customer support?
They can. Customer support on Aweber is available during working hours by phone, chat or via email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts using a form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at any time.
How do campaigns work in Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign would begin by applying a tag to the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.