ECommerce and Email Marketing go together. If you own an online store, you’ll have the power to market the store in the way you wish to.
On paper, it might seem easy, but it isn’t. Customers interact with you, go through social media, review blog posts, and so on. You also have the chance of making a sale following the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletters aren’t enough to draw interest. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates might appear out of date
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing solution for both individuals and businesses. It permits users to design newsletters and campaigns for any service or product built in HTML templates. As a platform that makes use of automation to create a simple campaign. Once the email has been sent to the subscribers, you can view the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized for an updated look. You can alter the colors, font, or style. If you are able to code your own template also works.
RSS for Email Templates
For bloggers who have a blog, you can transform the contents of an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the site.
There’s a catch, though. There aren’t all templates for email that work with RSS feed.
So when you choose a template, be sure you choose one that works with them. If not, the template can still work without the templates.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They collect data and do not have distracting elements blocking the sign-up form. All it does is allow subscribers to fill in their information.
You can create the heading and font, style and the color. Images can be utilized to create a page that will look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time passes. Bonus points for having a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in emails themselves. Imagine live survey results and scores from sports games or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails does the best job, and is utilized as the basis for future email campaigns.
There is a possibility of locating data such as CTA in the event that you change an element in the layout. It is possible to test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There is no limit on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments on any subject that is within your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you’ll need to visit the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users select to mix and match segments.
The solution they can use at a minimum is to send emails to various lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you gather here can be used for future campaigns. Based on the type of campaign they are you could utilize Aweber to get better outcomes.
If a subscriber clicks on the link, Aweber assigns tags for the subscriber. Tags can be used to decide which emails are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build a list of up to 10 contacts via an online form. While you can manually input the details, it’s also easy to transfer them instead. It speeds up the process , so you don’t have to anxiety. They accept these file types when they import:
You can choose between making use of a pre-generated subject line or creating your own. In the event of creating one, you need to wait for verification from Aweber. Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found on this page. This makes sure that users have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The distinction between this plan and existing email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer service via chat, phone, or email.
With the Free Plan, you get to use Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will appear every time you’ll send an email. Features like A/B testing may not be usable, but you can start your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a price
With this plan, you will have access to A/B testing and more essential features like marketing automation. You can also see the results of your campaign and see the source of these data. One way or another, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and you have access to the most essential features.
The major selling points are its many templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have enough budget to invest in. The greatest part is that customer service is readily available. For those who have no experience in marketing, their Knowledge Base can give you enough information to cover this.
If you are enrolled in a paid subscription, it’s reasonably priced too. It’s not too expensive but you’ll get the best out of the campaign you’ll create.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
What exactly is Aweber?
Aweber is an email marketing platform designed for entrepreneurs and digital marketers. If you’re a novice or veteran it is possible to make your campaign more visible to any potential audience. The company was founded in 1998, and it helped companies of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites like Shopify as well as CRM systems like Salesforce, web builders like Wix and WordPress, etc. Certain of them may require a dedicated widget or additional code to facilitate the integration.
Does Aweber provide customer service?
They can. The customer service of Aweber is available during business hours via chat, phone, or email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts using the form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.