ECommerce and Email Marketing go in tandem. If you own the online business, you’re given the power to market the store the way you want to.
In writing, this might seem straightforward, but it’s actually not. Customers interact with you and go through social media, review blog posts, and so on. You also have the chance of making a sale after the advertisement. One method to promote is via email marketing.
Today, even a static newsletter isn’t enough to draw interest. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It lets users create campaigns and newsletters for any product or service that are based on HTML templates. Being a platform, it makes use of automation to create a simple campaign. When the email is delivered to subscribers, you can view the details through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized to create a fresh look. You can alter the colors as well as the font or style. If you are able to code your own template which also works as well.
RSS for Email Templates
If you run blogs, you can change the content from an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. It provides instant updates to subscribers via emails instead of the site.
There’s a catch, though. Some email template templates work with an RSS feed.
When you select the template, make certain to select one that can also work with them. If you don’t, the template could be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They capture data, and no distracting elements are taking away from the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading the font, style, and the color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not yet possible. It’s something they’ll must work on in the future. Plus points for including the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users make actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content within the email itself. Consider live results from surveys and scores from sports games or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part is most effective, and can be used as the one for future newsletters.
There is a possibility of locating data such as CTA when you alter an element of the design. You can try this by testing three emails as you mix and match. Most email marketing tools follow three variations as the standard for industry.
There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments on any topic within your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users select and mix segments.
The workaround they have at least is sending emails to several lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The data you collect here can be used for future campaigns. Based on what they accomplish you could use Aweber to get better outcomes.
When a subscriber clicks the link, Aweber assigns a tag to the subscriber. The tags can decide the emails that are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to build a list of up to 10 contacts via a form. Although you can manually enter the details, it’s also easy to transfer them. This speeds the process and that you don’t experience the stress. It will accept these types of files when they import:
You can choose between making use of a pre-generated subject line or making your own. Except when making one, you need to wait for verification by the Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available on this page. This makes sure that users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The distinction between this plan and other email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer support by phone, chat or email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s watermark will appear each time you’ll mail an email. Features such as A/B testing will not be usable, but you can start your marketing from here.
For the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also view the data from your campaign in action and where they come from. In one way or another, these additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and have access to the most essential features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well with the free plan in the absence of funds to purchase. The best part, the customer support is available 24/7. For those with no prior experience in marketing Their Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in an paid plan, it’s reasonably priced too. It’s not too expensive but you’ll make the most of the campaign you develop.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
What is Aweber?
Aweber is an email marketing platform designed for entrepreneurs as well as digital marketing. No matter if you’re a beginner or seasoned professional you can increase the visibility of your campaign to any potential audience. The company was founded in 1998 and helped companies of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and many more. Some of them require a dedicated widget or additional coding to make the integration smooth.
Does Aweber offer customer service?
They offer it. The customer service of Aweber is available during business hours via phone, chat or email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts using a form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag that is applied. On Subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.