ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you have the option of marketing the store in the way you wish to.
It could appear easy, but it isn’t. Customers interact with you by using social media, interact with them and blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
Today, even a static newsletter is not enough to attract attention. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber the way email marketing works, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Jobs
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service for businesses and individuals. It lets users create newsletters and campaigns for any product or service that are based upon HTML templates. Since it is a platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to the recipients, you can look at the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized to create a fresh style. You can change the color, font, or style. If you’re able, you can code your own template also works.
RSS feed to Email Templates
If you run a blog, you are able to convert the content of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the website.
There’s a catch, though. Some email template templates are compatible with RSS feed.
So when you choose the template, make sure you choose one that works with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They collect data and there are no distractions hindering the sign-up form. All it does is allow subscribers to give their details.
You can create the heading the font, style, and the color. Photos can also be used to create a page that will look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not yet possible. It’s something they’ll must work on as time passes. Plus points for including on a landing page the email marketing system at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in the email itself. Imagine live survey results as well as sports game scores, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one does the best job, and is used to determine the best option for any future email campaigns.
It’s possible to find information such as CTA when you alter an element or design. It is possible to try this by testing three emails , mixing and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no limitation in how the tests could go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments on any topic within your database. This includes emails that are opened, pages visited, link clicks, and so on.
To divide the data, you’ll need to visit the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users choose to mix and match segments.
The solution they can use at the very least is to send emails to various lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you get this way can be utilized for future campaigns. Based on what they accomplish you could use Aweber to get better results.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent out based on user actions: email opens or clicks on links, site visits, purchase made, etc. AWeber Jobs
If a subscriber clicks on a link, Aweber will set an email address for the subscriber. The tags can decide the emails that are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber lets you create lists of up to 10 contacts via the form. Although you can manually enter the information, it’s feasible to upload them. It speeds up the process , so you won’t feel the tension. They accept these file types when they import:
You have the option of using an already-generated subject line or creating your own. Except when making one, you have to wait for verification from the Aweber team. It can take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling or live chat or email, you can receive their advice. Every subscription plan can benefit from them. Email and live chat support is available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. AWeber Jobs
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available on this page. This makes sure that users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer support via chat, phone, or via email.
In the Free Plan, you get access to Aweber at no cost. However, you’re restricted by 500 users on your account. The watermark of the company will appear each time you’ll send an email. Features like A/B testing won’t be available, but you can start your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
In this plan, you get access to A/B testing and other essential features such as marketing automation. You can also see the data from your campaign in action and where they came from. One way or another these features can greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you have access to vital features.
The most important selling point is its numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan in the absence of funds to purchase. The best part, customer service is readily available. For those who have no experience in marketing the Knowledge Base can give you sufficient information to answer this.
When subscribed to an paid plan It’s affordable too. The cost is not excessive, and you can benefit from the campaign you will develop.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Most Frequently Asked Questions (FAQs) AWeber Jobs
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs or digital marketers. No matter if you’re a beginner or veteran, you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and has helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites like Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress and many more. Some of them require a dedicated widget or additional programming to ensure seamless integration.
Does Aweber have customer service?
They can. Customer support on Aweber is available during working hours via chat, phone or email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts through the form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at any time.
What are the campaigns that work in Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag that is applied. When you subscribe, the campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.