ECommerce and Email Marketing go in tandem. If you own your own online shop, you’re given the power to market the store the way you want to.
On paper, it might sound easy, but it isn’t. You engage with customers by using social media, interact with them, review blog posts, and so on. There is also the possibility of making a sale after the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletter is not enough to attract interest. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber and how it works with email marketing, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Kb Blog Broadcast
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any product or service that are based in HTML templates. Since it is a platform that makes use of automation to create a more efficient campaign. When the email is sent to subscribers, you are able to view the information through their stats.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified for an updated appearance. You can alter the colors and fonts, or even the style. When you can, coding your own template also works.
RSS for Email Templates
For those running a blog, you can convert the content of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the site.
There’s a caveat. There aren’t all templates for email that work with RSS feeds.
So when you choose the template, make sure to find one that is compatible with them. If not, the template can still be used without them.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They collect data and do not have distracting elements blocking the registration form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time goes by. Also, points for incorporating a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in the email itself. Consider live results from surveys as well as sports game scores or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one is most effective, and can be utilized as the basis to send out future newsletters.
There is a possibility of locating data such as CTA when you alter an element of the design. It is possible to try this by testing three emails , mixing and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments on any subject that is in your database. This includes emails opened, pages visited, link clicks, etc.
To segment the data, you need to go to the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. The issue is when users select and mix segments.
The solution they can use at the very least is to send emails to several lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rate, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you get will be useful in future campaigns. Based on what they accomplish you could utilize Aweber to get better results.
You can automatize the email marketing process by designing the sales funnels of your choice. These are sent in response to user actions: email opens, link clicks, site visits, purchases made, etc. AWeber Kb Blog Broadcast
If a subscriber clicks on a link, Aweber assigns a tag to the subscriber. The tags can decide which emails are sent out to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create lists of up to 10 contacts with an online form. While you can manually input the details, it’s also easy to transfer them. It will speed the process and you don’t have to anxiety. They will accept the following file types when importing:
You have the decision of choosing a pre-generated subject line or making your own. In the event of creating one, you have to wait for verification from the Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use these services. Email and live chat are accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. AWeber Kb Blog Broadcast
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available here. This makes sure that users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The difference here compared to existing email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer support by phone, chat or email.
With the Free Plan, you get to use Aweber without cost. However, you’re restricted by 500 users on your account. The company’s logo will be present every time you’ll send an email. Features such as A/B testing will not be available, however, you can start your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
With this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the data from your campaign in action and where they came from. In one way or another, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and you get access to essential vital features.
The main selling points are its many templates, data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan in the absence of funds to purchase. The greatest part is that service for customers is always available. If you don’t have a prior experience in marketing Their Knowledge Base can give you enough details to help you understand that.
If you are enrolled in an paid plan, it’s reasonably priced too. Not too much, and you can get the best out of the campaign you create.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Frequently Asked Questions (FAQs) AWeber Kb Blog Broadcast
What is Aweber?
Aweber is an email marketing platform designed for businesses as well as digital marketing. No matter if you’re a beginner or veteran you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and has helped companies that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress and more. Certain of them may require the use of a specific widget or code to ensure seamless integration.
Does Aweber offer support for customers?
They offer it. The customer service of Aweber is available during working hours by phone, chat, or email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts through the form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will start when someone joins your list. If it’s through Tag Applied, the campaign will start with the application of tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.