ECommerce and Email Marketing go in tandem. If you own your own online shop, you’re given the power to market the store in the way you wish to.
In writing, this might appear straightforward, but it’s actually not. You engage with customers and go through social media reviewing blog posts and much more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletters aren’t enough to attract attention. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber the way it works with email marketing, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Labs
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service for businesses and individuals. It permits users to design campaigns and newsletters for any service or product based in HTML templates. Being an online platform, it makes use of automation to make a streamlined campaign. When the email is delivered to recipients, you can look at the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified to give a modern look. You can tweak the colors as well as the font or style. If you’re able, you can code your own template also works.
RSS to Email Templates
If you run blogs, you can transform the contents of an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This provides immediate updates to subscribers via email instead of going to the site.
There’s a caveat, however. Some email template templates can be used with RSS feed.
If you decide to use a template, be sure you choose one that is compatible with them. If it is not, the template will be used without them.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They capture data, and no distracting elements are taking away from the registration form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can be also used in this section to make the site look professional to potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not currently possible. It’s a feature they need to work on in the future. Plus points for including the landing page of the email marketing system at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in the email itself. Think live survey results and scores from sports games as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one does the best job, and is used to determine the best option to send out future emails.
It’s possible to find information like CTA when you change an element in the layout. It is possible to test this by trying out three emails , mixing and match. The majority of email marketing tools use three variations as the industry standard.
There’s no restriction in how the tests could go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments on any subject within your database. This can include emails opened, pages visited, link clicks, etc.
To divide the data, you need to go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. The issue is when users choose and mix segments.
The method they use at the very least is to send emails to multiple lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you get here can be used for future campaigns. Based on what they accomplish, you can use Aweber for better outcomes.
You can automate the marketing via email process by designing the sales funnels of your choice. These are sent in response to user actions: email opens or clicks on links, site visits, sales made, and so on. AWeber Labs
When a subscriber clicks an email link, Aweber will set tags for the subscriber. The tags can determine which emails are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to create lists of up to 10 contacts using the form. Although you can manually enter the details, it’s also possible to import them. It speeds up the process , so you won’t feel the anxiety. It will accept these types of files for import:
You have the option of choosing a pre-generated subject line or creating your own. If you create one, you need to wait for verification by the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling, live chat, or email, you can receive their advice. All subscription plans can use these services. Live chat and email are available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. AWeber Labs
If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found on this page. This will ensure that people have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support by chat, phone, or email.
With the Free Plan, you get to use Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s watermark will appear every time you send an email. Features like A/B testing won’t be available, however, you can start your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B testing and more essential features like marketing automation. You can also see the data from your campaign as it is being implemented and also where they came from. In one way or another these features can greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and you get access to vital features.
The main selling points are its many templates including data segmentation, A/B testing, and reporting system. It’s still possible to work on the free plan even in the absence of budget to invest in. The greatest part is that the customer support is available 24/7. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in a paid plan It’s affordable too. It’s not too expensive and you will benefit from the campaign you develop.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) AWeber Labs
What exactly is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs or digital marketers. If you’re a novice or experienced you can increase the visibility of your campaign to all potential customers. The company was established in 1998 and has helped businesses of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress, etc. Some of them require the use of a specific widget or coding to facilitate the integration.
Does Aweber provide customer support?
They do. Customer service on Aweber is available during working hours via phone, chat or email. It also offers an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts with a form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at any time.
How do campaigns work in Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag applied. If you subscribe, your campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start with the application of tags to identify the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to work with Facebook Analytics as well.