ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’re given the power to market the store the way you want to.
On paper, it may sound easy, but it isn’t. It’s about engaging with customers and go through social media and blog posts, and so on. You also have the chance of making a sale following the advertisement. One method to promote is through email marketing.
These days, even the static newsletter isn’t enough to draw attention. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber, how email marketing works, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Landing Page Review
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber is an email marketing platform for businesses and individuals. It lets users create newsletters and campaigns for any service or product based in HTML templates. As an online platform uses automation to create a more efficient campaign. Once the email has been sent to the subscribers, you can view the data through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified for an updated appearance. You can change the color, font, or style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
For those running a blog, you are able to convert the content of an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This gives instant updates to subscribers through emails instead of the website.
There’s a caveat, however. Not all email templates are compatible with an RSS feed.
If you decide to use a template, be sure to find one that is compatible with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They capture data, and there are no distractions blocking the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can create the heading, font, style, and the color. Images can be utilized here to make the page appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it could be used with Google Analytics, it is not yet possible. It’s something they’ll have to develop as time passes. Also, points for incorporating the landing page of the email marketing system at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content in an email. Consider live results from surveys as well as sports game scores or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one does the best job, and is utilized as the basis for any future newsletters.
It is attainable to discover data like CTA when you change a particular part in the layout. It is possible to test this by experimenting with three different emails while mixing and mix and match. The majority of email marketing tools use three variations as the industry standard.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments for any topic in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. The issue is when users select and mix segments.
The workaround they have at a minimum is to send emails to various lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rates, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you get will be useful in future campaigns. Depending on what they do it is possible to use Aweber to get better results.
You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to users’ actions like email openings or clicks on links, site visits, purchase made, and so on. AWeber Landing Page Review
If a subscriber clicks on an email link, Aweber will set an email address for the subscriber. The tags can decide which emails are sent out to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create a list of up to 10 contacts via an online form. Although you can manually enter the details, it’s also possible to import them instead. It will speed up the process , so that you don’t experience the anxiety. They will accept the following file types when importing:
You can choose between using a pre-generated subject line , or creating your own. If you create one, you must wait for confirmation from the Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. When you’re on the phone or live chat, or by email, you’ll receive their advice. All subscription plans can use them. Email and live chat are available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. AWeber Landing Page Review
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This makes sure that users have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer service via chat, phone or email.
With the Free Plan, you get to use Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will be present every time you’ll send an email. Features such as A/B testing will not be available, however, you can start your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
In this plan, you get access to A/B testing as well as more essential features like marketing automation. You can also see the data from your campaign and see the source of these data. In one way or another these features can greatly aid your marketing strategy.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and you have access to essential vital features.
The main selling points are its many templates including data segmentation, A/B testing, and reporting system. It can still work well on the free version even when you don’t have enough funds to purchase. The best part is that the customer support is available 24/7. If you don’t have a prior experience in marketing Their Knowledge Base can give you enough information to cover the basics.
When subscribed to an paid plan, it’s reasonably priced too. Not too much and you will benefit from the campaign you develop.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) AWeber Landing Page Review
What exactly is Aweber?
Aweber is an email marketing platform for businesses and digital marketers. No matter if you’re a beginner or veteran it is possible to make your campaign more visible to anyone who is interested. The company was founded in 1998 and helped companies regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify as well as CRM systems like Salesforce, web builders such as Wix and WordPress and more. Some of them will need an additional widget or coding to facilitate the integration.
Does Aweber provide customer support?
They offer it. Customer service on Aweber is accessible during business hours via chat, phone, or email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts with an online form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at any time.
How do campaigns work in Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign will begin by applying tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.