ECommerce and Email Marketing go hand-in-hand. If you own the online business, you’re given the ability to promote your store the way you want to.
In writing, this may seem simple, but it’s not. Customers interact with you and go through social media and blog posts, and much more. You also have the chance of making a sale following the advertisement. One method to promote is via email marketing.
These days, even the static newsletters aren’t enough to draw interest. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber and how email marketing works, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Landing Pages
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It allows users to create campaigns and newsletters for any product or service that are based in HTML templates. Being an online platform, it makes use of automation to make a streamlined campaign. When the email is sent to subscribers, you are able to view the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to give a modern appearance. You can change the color as well as the font or style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
For those running a blog, you are able to transform the contents of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any other content that has already an RSS feed. It provides instant updates to subscribers via email, instead of visiting the site.
There’s a caveat. Some email template templates are compatible with RSS feeds.
If you decide to use the template, make sure you choose one that can also work with them. If you don’t, the template could be used without them.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and do not have distracting elements hindering the sign-up form. It’s all it takes is to allow users to provide their information.
You can create the heading, font, style, and color. Images can be utilized in this section to make the site appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll must work on in the future. Bonus points for having a landing page for an email marketing platform at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within the email itself. Think live survey results, sports game scores or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one is most effective, and will be used to determine the best option to send out future email campaigns.
It’s possible to find information such as CTA when you alter one particular aspect of the design. You can try this by testing three emails as you mix and match. Most email marketing tools follow three variations as the standard for industry.
There is no limit regarding how tests will take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To segment the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. The issue is when users choose and mix segments.
The workaround they have at the very least is to send emails to various lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you get here can be used in future campaigns. Based on the type of campaign they are, you can utilize Aweber for more effective results.
You can automate the marketing via email process by designing the sales funnels of your choice. These are sent in response to user actions: email opens, link clicks, site visits, purchases made, and so on. AWeber Landing Pages
When a subscriber clicks an email link, Aweber will set tags for the subscriber. Tags can be used to determine which emails are sent out to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts using an online form. While you can manually input the data, it is also possible to import them. It will speed the process and that you don’t experience the stress. It will accept these types of files when they import:
You can choose between choosing a pre-generated subject line , or making your own. Except when making one, you have to wait for verification from the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. If you’re calling, live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use these services. Chat and emails are accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Landing Pages
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found here. This makes sure that users have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The main difference between these plans and other email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support via chat, phone, or email.
If you’re on the Free Plan, you get to use Aweber without cost. But, you’re limited up to 500 people on the list. The company’s watermark will be present every time you mail an email. Features like A/B testing won’t be available, but you can begin your marketing from here.
For the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
In this plan, you get access to A/B testing and additional essential features, such as marketing automation. You can also view the results of your campaign in action and the source of these data. In some way or other these features can assist you in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and you get access to vital features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have the budget to invest in. The best part, customer service is readily available. For those who have no marketing background Their Knowledge Base can give you sufficient information to answer this.
If you are enrolled in a paid subscription It’s affordable too. Not too much and you will get the best out of the campaign you’ll create.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Frequently asked questions (FAQs) AWeber Landing Pages
What is Aweber?
Aweber is an email marketing platform designed for companies or digital marketers. If you’re a novice or seasoned professional you can help your campaign be more visible to all potential customers. The company was established in 1998 and has helped businesses that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify and CRMs such as Salesforce and web builders like Wix and WordPress and many more. Some of them will need a dedicated widget or additional code to facilitate the integration.
Does Aweber have support for customers?
They can. Customer service on Aweber is available during working hours by phone, chat or via email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts through an online form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will begin by applying a tag to the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.