ECommerce and Email Marketing go in tandem. If you own your own online shop, you have the option of marketing the store in the way you wish to.
In writing, this might appear simple, but it’s not. Customers interact with you, go through social media, review blog posts, and more. There is also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.
Today, even a static newsletter is not enough to attract attention. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Launchpad
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It lets users create campaigns and newsletters for any service or product built upon HTML templates. As an online platform, it makes use of automation to create a simple campaign. After the email is sent to subscribers, you can view the data through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to give a modern style. You can alter the colors and fonts, or even the style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
For bloggers who have a blog, you are able to transform the contents of an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the website.
There’s a caveat. Not all email templates are compatible with RSS feed.
When you select the template, make sure to find one that works with them. If it is not, the template will be used without them.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They capture data, and there are no distractions blocking the sign-up form. It’s just a way to let users to provide their information.
You can create the heading and font, style and color. Photos can also be used here to make the page appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not yet possible. It’s something they’ll have to develop as time goes by. Plus points for including a landing page for an email marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in emails themselves. Think live survey results and scores from sports games or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails does the best job, and is utilized as the basis for future emails.
There is a possibility of locating details such as CTA when you alter an element or design. You can try this by testing three different emails while mixing and mix and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no limitation on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments for any subject that is in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users select the segments and then mix them.
The workaround they have at a minimum is to send emails to various lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The data you collect here can be used in future campaigns. Depending on what they do, you can utilize Aweber for better outcomes.
You can automate the marketing via email process by designing your own sales flowcharts. These are sent in response to the actions of the user: emails opened, link clicks, site visits, purchase made, etc. AWeber Launchpad
When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. Tags can be used to determine the emails that are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create lists of up to 10 contacts via a form. While you can manually input the information, it’s easy to transfer them instead. It speeds up the process , so you don’t have to stress. It will accept these types of files when they import:
You can choose between making use of an already-generated subject line or making your own. In the event of creating one, you need to wait for confirmation from Aweber. Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone or live chat, or by email, you’ll get their input. All subscription plans have the ability to use them. Chat and emails support is accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Launchpad
If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars can be found on this page. This makes sure that users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer support by chat, phone or email.
With the Free Plan, you get access to Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear each time you’ll send an email. Features such as A/B testing will not be available, however, you can start your marketing here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a price
In this plan, you get access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the results of your campaign and see the source of these data. In some way or other the additional features will assist you in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you have access to vital features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work on the free version even in the absence of budget to spend on. The best part is that the customer support is available 24/7. For those with no experience in marketing the Knowledge Base can give you enough details to help you understand this.
If you are enrolled in a paid plan it’s priced reasonably. It’s not too expensive, and you can make the most of the campaign you will make.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Commonly asked questions (FAQs) AWeber Launchpad
What exactly is Aweber?
The Aweber platform for email marketing is designed for businesses as well as digital marketing. Whether you are a beginner or veteran it is possible to make your campaign more visible to anyone who is interested. The company was founded in 1998, and it helped businesses regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites like Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress, etc. Some of them will need a dedicated widget or additional code to make the integration smooth.
Does Aweber have customer service?
They can. Customer service on Aweber is available during business hours by phone, chat or email. It also offers its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts using the form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns in Aweber are able to be implemented by a combination of subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.