AWeber Lead Capture Page

aweber-review

ECommerce and Email Marketing go in tandem. If you own your own online shop, you’re given the power to market the store the way you want to.

In writing, this might sound simple, but it’s not. You engage with customers and go through social media, review blog posts, and so on. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is via email marketing.

Today, even a static newsletter isn’t enough to grab one’s attention. If you have a strategy in your mind, send a message to Aweber.

This review will talk about Aweber the way the email marketing process works, as well as what you need to do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber AWeber Lead Capture Page

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • The creation of a newsletter could result in mistakes when it is published
  • Some templates might appear out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber is an email marketing service that is available to both businesses and individuals. It lets users create campaigns and newsletters for any item or service built in HTML templates. As a platform, it makes use of automation to make a streamlined campaign. After the email is sent to the subscribers, you can view the data through their statistics.

AWeber Lead Capture Page

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Templates for Responsive Emails

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified for an updated appearance. You can change the color, font, or style. When you can, coding your own template also works.

RSS to Email Templates

For those running a blog, you are able to change the content from an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the site.

There’s a caveat, however. Some email template templates work with an RSS feeds.

When you select a template, be sure to find one that can also work with them. If not, the template can still work without the templates.

Landing Page Builder

Landing Pages are among the latest features added in Aweber. They collect data and no distracting elements are hindering the registration form. It’s all it takes is to allow subscribers to fill in their information.

The heading can be designed by you. You can choose the font and font, style and color. Photos can also be used in this section to make the site appear professional to prospective subscribers.

However, this feature cannot be evaluated using automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not yet possible. It’s a feature they need to work on as time goes by. Bonus points for having the landing page of the email marketing system at least.

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AMP for Email

Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content within the email itself. Think live survey results and scores from sports games as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails does the best job, and is used to determine the best option to send out future email campaigns.

It’s possible to find details such as CTA in the event that you change one particular aspect of the design. It is possible to test this by trying out three emails as you mix and match. The majority of email marketing tools use three variations as the industry standard.

There’s no restriction in how the tests could go, giving freedom on the best strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments on any subject in your database. This includes emails that are opened, pages visited, link clicks, etc.

To divide the data, you have go to the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. The issue is when users select the segments and then mix them.

The method they use at a minimum is to send emails to various lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.

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Analytics and Reporting

The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.

You can also see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • The history of an individual’s activities

The data you collect here can be used in future campaigns. Based on the type of campaign they are it is possible to use Aweber to get better results.

Marketing Automation

You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent out based on users’ actions like email openings and clicks on links, website visits, sales made, etc. AWeber Lead Capture Page

When a subscriber clicks a link, Aweber will set a tag to the subscriber. The tags will determine which emails are sent to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”

Creating the Subscriber List

Aweber allows you to build a list of up to 10 contacts using an online form. Although you can manually enter the details, it’s also easy to transfer them instead. It speeds up the process , so you don’t have to tension. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using a pre-generated subject line , or creating your own. Except when making one, you need to wait for confirmation by the Aweber team. It can take a full day or two days.

Customer Support and Knowledge Base

Aweber’s customer service stands out from the rest. If you’re calling or live chat or by email, you’ll have their help. All subscription plans can use them. Live chat and email are accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Lead Capture Page

If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found here. This will ensure that people are aware of the things they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Pro and Free. The difference here compared to existing email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support via chat, phone, or email.

Free Plan

If you’re on the Free Plan, you get access to Aweber for free. However, you’re restricted by 500 users on your account. The company’s watermark will appear every time you’ll send an email. Features like A/B testing may not be available, but you can begin your marketing efforts here.

Pro Plan

In the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:

  • Contacts between 0 and 500: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25000 contacts Contact Aweber for a price

In this plan, you get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the results of your campaign and see where they came from. In some way or other, these additional features will greatly aid your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you get access to essential vital features.

The major selling points are its many templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have enough funds to purchase. The best part, customer service is readily available. For those with no marketing background Their Knowledge Base can give you enough details to help you understand the basics.

When subscribed to a paid plan, it’s reasonably priced too. The cost is not excessive and you will benefit from the campaign you’ll make.

Aweber can be the go-to email marketing platform for beginning businessmen and marketers.

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Most Frequently asked questions (FAQs) AWeber Lead Capture Page

What exactly is Aweber?

An email-based marketing service is a must for entrepreneurs as well as digital marketing. Whether you are a beginner or veteran, you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and has helped companies of all sizes.

Can Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce sites such as Shopify and CRMs like Salesforce and web builders like Wix and WordPress, etc. Some of them require the use of a specific widget or coding to ensure seamless integration.

Does Aweber provide support for customers?

They offer it. Customer service on Aweber is available during working hours via phone, chat or email. Aweber also provides its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts through an online form. If you are able enter the information manually.

Can you delete a list on Aweber?

Yes. You must remove the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at anytime.

What are the campaigns that work within Aweber?

Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.

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