AWeber Leads

aweber-review

ECommerce and Email Marketing go together. When you manage your own online shop, you’ll have the ability to promote your store however you would like to.

On paper, it may seem easy, but it isn’t. You engage with customers by using social media, interact with them, review blog posts, and more. There is also the possibility of making a sale after the advertisement. One method to promote is through email marketing.

Today, even a static newsletter is not enough to grab one’s interest. When you have a strategy to implement, you can say hi to Aweber.

This review will talk about Aweber and how the email marketing process works, as well as what you need to do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Pros and Aweber AWeber Leads

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates may look out of date
  • It is not compatible with Google Analytics

Aweber Features

Aweber is an email marketing platform for businesses and individuals. It allows users to create campaigns and newsletters for any item or service based on HTML templates. As an online platform uses automation to make a streamlined campaign. Once the email has been sent to the recipients, you can look at the details through their statistics.

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized to create a fresh appearance. You can alter the colors as well as the font or style. When you can, coding your own template also works.

RSS feed to Email Templates

For bloggers who have a blog, you are able to transform the contents of the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. This gives instant notifications to subscribers via emails instead of the site.

There’s a catch, though. There aren’t all templates for email that can be used with an RSS feed.

So when you choose a template, be sure to find one that works with them. If you don’t, the template could be used without them.

Landing Page Builder

Landing Pages are among the latest features added in Aweber. They are designed to collect information, and do not have distracting elements blocking the sign-up form. It’s all it takes is to allow users to provide their information.

The heading can be designed by you. You can choose the font and font, style and color. Photos can be also used in this section to make the site look professional for potential subscribers.

However, this feature cannot be evaluated using automatic A/B testing. If you also expect it to work by Google Analytics, it is not currently possible. It’s a feature they need to work on as time goes by. Bonus points for having a landing page for in an email-marketing platform, at a minimum.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.

It also combines using dynamic content within an email. Consider live results from surveys and scores from sports games, weather updates, and many more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails does the best job, and is used as the one to send out future newsletters.

There is a possibility of locating information like CTA when you alter one particular aspect or design. You can try this by testing three emails , mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.

There is no limit in how the tests could be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.

To separate the data, you need to visit the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. The issue is when users select to mix and match segments.

The solution they can use at the very least is to send emails to various lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.

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Analytics and Reporting

The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rate, click-throughs, and bounces.

There’s also the option to look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • History of an individual’s activity

The data you collect this way can be utilized in future campaigns. Based on what they accomplish, you can utilize Aweber to get better outcomes.

Marketing Automation

You can automate the marketing via email process by designing your own sales flowcharts. They are sent out based on user actions: email opens and clicks on links, website visits, purchase made, and so on. AWeber Leads

If a subscriber clicks on an email link, Aweber assigns tags for the subscriber. The tags can determine the emails that are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”

Making the Subscriber List

Aweber allows you to build lists of up to 10 contacts using the form. Although you can manually enter the details, it’s also feasible to upload them instead. It speeds up the process so you won’t feel the stress. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of making use of an already-generated subject line or creating your own. Except when making one, you need to wait for confirmation from the Aweber team. It can take a full day or two.

Customer Support and Knowledge Base

The customer service of Aweber is what is different from other companies. If you’re calling, live chat, or via email, you’ll be able to get their input. All subscription plans have the ability to use these services. Chat and emails support is accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. AWeber Leads

If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are all available here. This will ensure that people are aware of the things they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select from: Free and Pro. The difference here compared to the existing email marketing options is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer support by chat, phone, or email.

Free Plan

If you’re on the Free Plan, you get access to Aweber without cost. However, you’re restricted to 500 subscribers on your list. The company’s logo will be present every time you mail an email. Features like A/B testing won’t be usable, but you can begin your marketing here.

Pro Plan

To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25000 contacts: Contact Aweber to request a quote

With this plan, you will have access to A/B tests and more essential features like marketing automation. You can also see the data of your own campaign as it is being implemented and also the source of these data. In one way or another the additional features will significantly help in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you have access to essential vital features.

The major selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have the funds to purchase. The best part, customer service is readily available. For those with no prior experience in marketing the Knowledge Base can give you sufficient information to answer the basics.

If you are enrolled in a paid plan, it’s reasonably priced too. The cost is not excessive and you will get the best out of the campaign you’ll develop.

Aweber could be the best choice for email marketing for any beginning businessmen and marketers.

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Frequently Asked Questions (FAQs) AWeber Leads

What is Aweber?

Aweber is an email marketing platform designed for companies or digital marketers. No matter if you’re a beginner or veteran it is possible to increase the visibility of your campaign to all potential customers. The company was established in 1998 and has helped businesses that were of any size.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with various ECommerce sites like Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress and many more. Some of them require the use of a specific widget or code to ensure seamless integration.

Does Aweber offer customer support?

They do. The customer service of Aweber is accessible during business hours via chat, phone or via email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts through a form. If you’re able to manually input the information manually.

Can you delete a list on Aweber?

Yes. You can remove the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at anytime.

How do campaigns work within Aweber?

Campaigns within Aweber are able to be implemented in two ways: subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.

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