ECommerce and Email Marketing go together. If you own your own online shop, you’ll have the ability to promote your store however you would like to.
It might seem simple, but it’s not. Customers interact with you, go through social media and blog posts, and more. There’s also the possibility of making a sale after the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s interest. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber, how email marketing works, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Legacy Spam Notices
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any product or service based upon HTML templates. Being an online platform that makes use of automation to create a more efficient campaign. After the email is delivered to recipients, you can look at the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized to create a fresh look. You can tweak the colors and fonts, or even the style. If you are able to code your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you are able to change the content from your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the site.
There’s a caveat. Not all email templates can be used with an RSS feeds.
When you select the template, make certain to select one that is compatible with them. If you don’t, the template could be used without the templates.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They are designed to collect information, and do not have distracting elements hindering the sign-up form. All it does is allow users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can be also used here to make the page look professional for potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will must work on as time passes. Bonus points for having on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content in the email itself. Imagine live survey results and scores from sports games as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part does the best job, and can be utilized as the basis for future newsletters.
There is a possibility of locating data like CTA in the event that you change a particular part of the design. You can try this by testing three emails as you mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There is no limit regarding how tests will go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To divide the data, you need to visit your “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. The issue is when users choose to mix and match segments.
The method they use at the very least is to send emails to multiple lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you get here can be used in future campaigns. Based on what they accomplish, you can utilize Aweber for more effective outcomes.
You can automate the email marketing process by creating your own sales flowcharts. They are sent out based on the actions of the user: emails opened, link clicks, site visits, purchases made, etc. AWeber Legacy Spam Notices
When a subscriber clicks an email link, Aweber will set a tag to the subscriber. The tags can decide the emails that are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber lets you create lists of up to 10 contacts with the form. Although you can manually enter the data, it is also feasible to upload them. This speeds up the process , so that you don’t experience the tension. They accept these file types for import:
You have the decision of choosing a pre-generated subject line or creating your own. If you create one, you need to wait for verification from the Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone, live chat, or by email, you’ll get their input. All subscription plans have the ability to use them. Chat and emails support is accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Legacy Spam Notices
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are all available here. This makes sure that users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of customers you’ll be catering to. All plans have access to 24/7 customer support by chat, phone or via email.
If you’re on the Free Plan, you get to use Aweber for free. But, you’re limited to 500 subscribers on your list. The watermark of the company will appear every time you’ll send an email. Features like A/B testing may not be available, however, you can begin your marketing from here.
In the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You can also view the results of your campaign in action and the source of these data. In one way or another the additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and you have access to vital features.
The major selling points are the numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work with the free plan when you don’t have the budget to invest in. The greatest part is that service for customers is always available. For those who have no prior experience in marketing the Knowledge Base can give you enough details to help you understand this.
When subscribed to an paid plan It’s affordable too. The cost is not excessive but you’ll make the most of the campaign you make.
Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.
Commonly Asked Questions (FAQs) AWeber Legacy Spam Notices
What exactly is Aweber?
The Aweber platform for email marketing is designed for businesses as well as digital marketing. Whether you are a beginner or veteran you can increase the visibility of your campaign to all potential customers. The company was founded in 1998, and it helped businesses regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and more. Some of them require a dedicated widget or additional programming to facilitate the integration.
Does Aweber offer support for customers?
They can. Customer support on Aweber is available during business hours by phone, chat or email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts through an online form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag that is applied. When you subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign would begin by applying a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.