ECommerce and Email Marketing go in tandem. If you own your own online shop, you’re given the option of marketing the store the way you want to.
It could sound easy, but it isn’t. Customers interact with you and go through social media, review blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
Today, even a static newsletter isn’t enough to draw interest. If you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber the way email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Legal Documents
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing platform for both individuals and businesses. It permits users to design campaigns and newsletters for any item or service built on HTML templates. Being an online platform uses automation to create a simple campaign. Once the email has been sent to the subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized to give a modern style. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
If you run a blog, you can convert the content of an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This provides immediate notifications to subscribers via emails instead of the website.
There’s a caveat. Not all email templates can be used with an RSS feeds.
When you select the template, make sure to find one that is compatible with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They collect data and no distracting elements are blocking the registration form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font the font, style, and the color. Photos can be also used to create a page that will look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not currently possible. This is a feature that they will must work on as time passes. Plus points for including the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in emails themselves. Think live survey results, sports game scores as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part does the best job, and can be used to determine the best option for any future newsletters.
There is a possibility of locating information such as CTA when you change one particular aspect or design. You can test this by trying out three emails , mixing and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments for any subject in your database. This includes emails that are opened, pages visited, link clicks, etc.
To segment the data, you’ll need to visit your “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users select the segments and then mix them.
The solution they can use at the very least is to send emails to multiple lists. Lists can be excluded from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate bounces, click-throughs, as well as bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you get this way can be utilized for future campaigns. Based on what they accomplish, you can utilize Aweber to get better results.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened, link clicks, site visits, purchases made, and so on. AWeber Legal Documents
If a subscriber clicks on a link, Aweber will set a tag to the subscriber. The tags will decide which emails are sent out to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create lists of up to 10 contacts via a form. Although you can manually enter the details, it’s also feasible to upload them. It speeds up the process , so that you don’t experience the anxiety. They accept these file types when they import:
You have the option of making use of a pre-generated subject line or creating your own. Except when making one, you must wait for confirmation from your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat or email, you can receive their advice. All subscription plans can use them. Chat and emails are accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Legal Documents
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available on this page. This ensures that the users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The difference here compared to other email marketing services is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support by chat, phone, or via email.
In the Free Plan, you get access to Aweber without cost. However, you’re only limited by 500 users on your account. The company’s watermark will be present every time you’ll mail an email. Features like A/B testing won’t be available, however, you can start your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
In this plan, you will have access to A/B tests and more essential features like marketing automation. You can also see the data of your own campaign as it is being implemented and also where they come from. One way or another these features can significantly help in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and you have access to the most essential features.
The most important selling point is its numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even in the absence of funds to purchase. The greatest part is that customer service is readily available. For those who have no prior experience in marketing the Knowledge Base can give you sufficient information to answer that.
If you are enrolled in an paid plan it’s priced reasonably. Not too much, and you can benefit from the campaign you make.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Frequently Asked Questions (FAQs) AWeber Legal Documents
What is Aweber?
Aweber is an email marketing platform that is suitable for businesses or digital marketers. No matter if you’re a beginner or seasoned professional, you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and has helped companies of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites like Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and many more. Some of them will need a dedicated widget or additional coding to make the integration smooth.
Does Aweber have customer service?
They do. Customer service on Aweber is available during business hours by phone, chat or email. Aweber also provides its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts with an online form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag applied. If you subscribe, your campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign will start by applying an application tag on the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.