ECommerce and Email Marketing go hand-in-hand. If you own the online business, you’ll have the ability to promote your store in the way you wish to.
On paper, it may appear straightforward, but it’s actually not. It’s about engaging with customers, go through social media reviewing blog posts and much more. There’s also the possibility of making a sale after the advertisement. One method to promote is to use email marketing.
Today, even a static newsletter isn’t enough to attract attention. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Light Box Background Image Not Showing
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service based upon HTML templates. Since it is an online platform that makes use of automation to make a streamlined campaign. When the email is sent to recipients, you can look at the data through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to create a fresh style. You can tweak the colors as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
If you run a blog, you can convert the content of the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. It provides instant updates to subscribers via email instead of going to the website.
There’s a catch, though. Not all email templates can be used with an RSS feeds.
If you decide to use the template, make sure to find one that is compatible with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They collect data and do not have distracting elements taking away from the sign-up form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and color. Photos can be also used here to make the page appear professional to prospective subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not possible at the moment. This is a feature that they will have to develop as time goes by. Bonus points for having on a landing page in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content in the email itself. Consider live results from surveys and scores from sports games as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one performs best, and it will be utilized as the basis for any future newsletters.
There is a possibility of locating details such as CTA when you alter a particular part in the layout. It is possible to test this by experimenting with three different emails while mixing and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There is no limit on how the tests would go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any subject that is within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. The issue is when users choose the segments and then mix them.
The workaround they have at the very least is to send emails to several lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The information you get here can be used for future campaigns. Based on what they accomplish, you can use Aweber for more effective outcomes.
You can automate the email marketing process by creating yourself your personal sales flow charts. These are sent in response to users’ actions like email openings, link clicks, site visits, sales made, etc. AWeber Light Box Background Image Not Showing
If a subscriber clicks on a link, Aweber will set a tag to the subscriber. Tags can be used to decide which emails are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create lists of up to 10 contacts using an online form. While you can manually input the information, it’s possible to import them. It speeds up the process , so that you don’t experience the tension. They will accept the following file types for import:
You have the decision of using an already-generated subject line or making your own. In the event of creating one, you need to wait for confirmation from your Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone or live chat, or by email, you’ll have their help. Every subscription plan can benefit from these services. Email and live chat are available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. AWeber Light Box Background Image Not Showing
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available here. This makes sure that users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The main difference between these plans and other email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support by phone, chat, or via email.
With the Free Plan, you get to use Aweber without cost. However, you’re restricted up to 500 people on the list. The watermark of the company will appear each time you’ll send an email. Features like A/B testing may not be available, but you can start your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
In this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You can also view the data from your campaign in action and the source of these data. In some way or other these features can significantly help in your marketing strategy.
In short, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and have access to vital features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use with the free plan in the absence of budget to invest in. The best part is that customer service is readily available. For those with no experience in marketing Their Knowledge Base can give you enough information to cover the basics.
If you are enrolled in a paid subscription It’s affordable too. Not too much, and you can get the best out of the campaign you will make.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Commonly asked questions (FAQs) AWeber Light Box Background Image Not Showing
What exactly is Aweber?
An email-based marketing service is a must for companies and digital marketers. Whether you are a beginner or veteran it is possible to help your campaign be more visible to any potential audience. The company was established in 1998 and has helped businesses regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce websites like Shopify, CRM such as Salesforce and web builders such as Wix and WordPress and many more. Some of them require a dedicated widget or additional code to ensure seamless integration.
Does Aweber provide customer service?
They can. Customer support on Aweber is available during business hours by phone, chat or email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts with an online form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will start with the application of an application tag on the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.