ECommerce and Email Marketing go in tandem. If you own the online business, you have the power to market the store in the way you wish to.
In writing, this could seem easy, but it isn’t. Customers interact with you and go through social media, review blog posts, and so on. There’s also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletters aren’t enough to draw interest. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Lightbox Keeps Popping Up On Form
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It lets users create campaigns and newsletters for any service or product built upon HTML templates. Being a platform that makes use of automation to make a streamlined campaign. Once the email has been sent to the recipients, you can look at the information through their stats.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable for an updated appearance. You can tweak the colors, font, or style. If you are able to code your own template this is also possible.
RSS to Email Templates
If you run a blog, you can change the content from an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This provides immediate updates to subscribers via email, instead of visiting the site.
There’s a caveat, however. There aren’t all templates for email that can be used with an RSS feed.
So when you choose a template, be sure to find one that works with them. If not, the template can still work without them.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and no distracting elements are blocking the registration form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can be also used in this section to make the site look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not currently possible. This is a feature that they will must work on in the future. Bonus points for having on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content in emails themselves. Think live survey results, sports game scores or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails is most effective, and is used to determine the best option for future email campaigns.
It is attainable to discover data like CTA when you alter one particular aspect in the layout. You can test this by experimenting with three emails as you mix and mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There is no limit in how the tests could go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments on any topic in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you need to visit the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users choose the segments and then mix them.
The method they use at a minimum is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you gather will be useful for future campaigns. Based on the type of campaign they are you could utilize Aweber for more effective outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened, link clicks, site visits, sales made, etc. AWeber Lightbox Keeps Popping Up On Form
When a subscriber clicks the link, Aweber assigns a tag to the subscriber. The tags will determine which emails are sent out to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create a list of up to 10 contacts via the form. While you can manually input the details, it’s also easy to transfer them instead. It will speed the process and that you don’t experience the stress. They accept these file types when importing:
You can choose between choosing a pre-generated subject line or making your own. Except when making one, you must wait for confirmation by Aweber. Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling, live chat, or via email, you’ll be able to get their input. All subscription plans have the ability to use these services. Live chat and email support is available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Lightbox Keeps Popping Up On Form
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are available here. This ensures that the users have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer service via chat, phone, or email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re restricted by 500 users on your account. The company’s watermark will appear each time you’ll mail an email. Features such as A/B testing will not be usable, but you can begin your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B testing as well as more essential features like marketing automation. You will also be able to see the results of your campaign in action and where they come from. In some way or other, these additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and have access to essential vital features.
The major selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work with the free plan when you don’t have the funds to purchase. The best part, the customer support is available 24/7. For those who have no experience in marketing the Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in a paid subscription it’s priced reasonably. It’s not too expensive and you will benefit from the campaign you’ll develop.
Aweber could be the best choice for email marketing for any beginning businessmen and marketers.
Commonly asked questions (FAQs) AWeber Lightbox Keeps Popping Up On Form
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs as well as digital marketing. No matter if you’re a beginner or veteran you can make your campaign more visible to any potential audience. The company was established in 1998 and has helped companies that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce websites like Shopify as well as CRM systems such as Salesforce, web builders such as Wix and WordPress, etc. Certain of them may require a dedicated widget or additional programming to make the integration smooth.
Does Aweber provide customer support?
They do. The customer service of Aweber is available during business hours by phone, chat or email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts using the form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.