ECommerce and Email Marketing go in tandem. When you manage the online business, you’ll have the ability to promote your store the way you want to.
It might sound simple, but it’s not. You engage with customers and go through social media, review blog posts, and so on. There’s also the possibility of making a sale after the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletter is not enough to grab one’s interest. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Like Php Script
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates could be out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product based upon HTML templates. Since it is a platform that makes use of automation to create a more efficient campaign. After the email is sent to recipients, you can look at the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized to create a fresh style. You can alter the colors, font, or style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
For bloggers who have blogs, you can transform the contents of the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This gives instant updates to subscribers through emails instead of the site.
There’s a caveat, however. There aren’t all templates for email that work with an RSS feed.
When you select the template, make sure to find one that is compatible with them. If not, the template can be used without them.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and no distracting elements are hindering the registration form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can also be used to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not yet possible. It’s a feature they must work on as time goes by. Also, points for incorporating on a landing page an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content in the email itself. Think live survey results as well as sports game scores, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one performs best, and it is used to determine the best option for future emails.
It’s possible to find information like CTA when you change an element of the design. You can test this by trying out three different emails while mixing and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened, pages visited, link clicks, etc.
To segment the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. The issue is when users choose to mix and match segments.
The method they use at least is sending emails to various lists. Lists can be excluded from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you gather this way can be utilized for future campaigns. Based on what they accomplish, you can utilize Aweber for more effective outcomes.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent based on user actions: email opens, link clicks, site visits, purchases made, etc. AWeber Like Php Script
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. The tags will decide which emails are sent out to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create a list of up to 10 contacts using a form. While you can manually input the details, it’s also easy to transfer them instead. This speeds up the process , so you don’t have to tension. It will accept these types of files for import:
You have the decision of using a pre-generated subject line , or making your own. In the event of creating one, you need to wait for verification from Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat, or by email, you’ll have their help. All subscription plans have the ability to use them. Live chat and email are available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. AWeber Like Php Script
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available on this page. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The distinction between this plan and existing email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer support via phone, chat, or via email.
If you’re on the Free Plan, you get access to Aweber for free. But, you’re limited up to 500 people on the list. The company’s logo will appear each time you mail an email. Features like A/B testing won’t be usable, but you can start your marketing efforts here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
In this plan, you will have access to A/B tests and more essential features like marketing automation. You can also see the data from your campaign in action and the source of these data. In one way or another the additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and you get access to vital features.
The most important selling point is its many templates including data segmentation, A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have enough budget to invest in. The best part, the customer support is available 24/7. For those who have no marketing background, their Knowledge Base can give you sufficient information to answer that.
When subscribed to an paid plan it’s priced reasonably. It’s not too expensive, and you can make the most of the campaign you develop.
Aweber is a great choice for email marketing for any beginning businessmen and marketers.
Commonly Asked Questions (FAQs) AWeber Like Php Script
What exactly is Aweber?
An email-based marketing service is a must for companies as well as digital marketing. If you’re a novice or veteran it is possible to help your campaign be more visible to anyone who is interested. The company was founded in 1998, and it helped businesses regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify, CRM like Salesforce, web builders like Wix and WordPress, etc. Some of them require the use of a specific widget or programming to make the integration smooth.
Does Aweber offer customer service?
They offer it. Customer support on Aweber is available during working hours by phone, chat or via email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts with the form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at any time.
How do campaigns function in Aweber?
Campaigns within Aweber can be executed by a combination of subscribe or tag applied. When you subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.