ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you’re given the power to market the store however you would like to.
In writing, this may sound simple, but it’s not. You engage with customers and go through social media and blog posts, and much more. There is also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletter isn’t enough to attract interest. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber, how it works with email marketing, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber List Address
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any item or service built upon HTML templates. As a platform that makes use of automation to create a more efficient campaign. When the email is sent to subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized to give a modern appearance. You can change the color as well as the font or style. If you are able to code your own template this is also possible.
RSS for Email Templates
For those running a blog, you can convert the content of an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. It provides instant updates to subscribers via email, instead of visiting the website.
There’s a catch, though. Not all email templates work with RSS feed.
When you select the template, make certain to select one that works with them. If not, the template can still be used without the templates.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and there are no distractions blocking the sign-up form. It’s just a way to let subscribers to fill in their information.
You can design the heading the font, style, and the color. Photos can also be used to create a page that will appear professional to prospective subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not currently possible. It’s something they’ll need to work on in the future. Also, points for incorporating the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users take actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content within the email itself. Think live survey results as well as sports game scores as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one performs best, and it is utilized as the basis for future emails.
It is attainable to discover data such as CTA when you alter an element in the layout. You can test this by trying out three different emails while mixing and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments on any subject in your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To divide the data, you’ll need to go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users select the segments and then mix them.
The workaround they have at a minimum is to send emails to various lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The information you gather this way can be utilized for future campaigns. Based on the type of campaign they are it is possible to utilize Aweber to get better results.
You can automate the email marketing process by creating your own sales flowcharts. These are sent in response to user actions: email opens and clicks on links, website visits, sales made, and so on. AWeber List Address
When a subscriber clicks the link, Aweber will set a tag to the subscriber. The tags can determine the emails that are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create a list of up to 10 contacts via the form. While you can manually input the data, it is also feasible to upload them instead. This speeds the process and that you don’t experience the anxiety. They will accept the following file types when they import:
You have the decision of choosing an already-generated subject line or creating your own. If you create one, you must wait for confirmation by the Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling, live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use them. Live chat and email are available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. AWeber List Address
If you’re new to the email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars can be found on this page. This makes sure that users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support via phone, chat or via email.
With the Free Plan, you get to use Aweber for free. However, you’re only limited by 500 users on your account. The watermark of the company will appear every time you’ll send an email. Features such as A/B testing will not be available, but you can start your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
In this plan, you get access to A/B tests and more essential features like marketing automation. You will also be able to see the results of your campaign as it is being implemented and also where they come from. In one way or another these features can assist you in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you have access to essential vital features.
The major selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free version even when you don’t have the funds to purchase. The best part, the customer support is available 24/7. For those with no prior experience in marketing Their Knowledge Base can give you sufficient information to answer that.
If you are enrolled in a paid subscription it’s priced reasonably. Not too much and you will benefit from the campaign you create.
Aweber can be the go-to email marketing tool for all marketing or businessperson alike.
Frequently asked questions (FAQs) AWeber List Address
What exactly is Aweber?
An email-based marketing service is a must for businesses as well as digital marketing. No matter if you’re a beginner or seasoned professional, you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and has helped businesses of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites like Shopify, CRM such as Salesforce, web builders such as Wix and WordPress and more. Some of them require the use of a specific widget or programming to facilitate the integration.
Does Aweber have customer service?
They can. The customer service of Aweber is available during working hours via phone, chat or via email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts using the form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.