ECommerce and Email Marketing go together. If you own the online business, you have the option of marketing the store however you would like to.
On paper, it could sound easy, but it isn’t. It’s about engaging with customers by using social media, interact with them, review blog posts, and much more. You also have the chance of making a sale following the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletter isn’t enough to draw attention. If you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber the way the email marketing process works, as well as what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber List Automation
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It allows users to create newsletters and campaigns for any service or product that are based on HTML templates. Being a platform that makes use of automation to create a simple campaign. Once the email has been sent to recipients, you can look at the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized for an updated appearance. You can tweak the colors, font, or style. If you are able to code your own template which also works as well.
RSS for Email Templates
If you run a blog, you are able to convert the content of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any content with the existing RSS feed. This gives instant updates to subscribers through email instead of going to the site.
There’s a caveat. There aren’t all templates for email that can be used with an RSS feed.
When you select the template, make sure to find one that can also work with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They capture data, and there are no distractions hindering the registration form. It’s just a way to let subscribers to give their details.
You can design the heading the font, style, and the color. Images can be utilized here to make the page appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it could be used by Google Analytics, it is not currently possible. It’s a feature they have to develop in the future. Bonus points for having on a landing page the email marketing system at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content in an email. Consider live results from surveys and scores from sports games, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part is most effective, and will be used as the one for any future email campaigns.
It’s possible to find data like CTA when you alter a particular part of the design. You can test this by trying out three different emails while mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There’s no restriction on how the tests would go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments on any subject that is in your database. This includes emails opened, pages visited, link clicks, and so on.
To divide the data, you’ll need go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users select to mix and match segments.
The workaround they have at least is sending emails to multiple lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The data you collect this way can be utilized in future campaigns. Depending on what they do, you can use Aweber for better results.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, purchase made, etc. AWeber List Automation
When a subscriber clicks the link, Aweber will set an email address for the subscriber. The tags will determine which emails are sent out to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via a form. While you can manually input the data, it is also possible to import them instead. This speeds up the process so you don’t have to anxiety. They accept these file types for import:
You have the decision of using a pre-generated subject line , or creating your own. In the event of creating one, you have to wait for confirmation by your Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone or live chat, or by email, you’ll have their help. All subscription plans have the ability to use these services. Live chat and email support is available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. AWeber List Automation
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found on this page. This makes sure that users have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The difference here compared to other email marketing services is the amount of customers that you can cater to. Each plan comes with 24/7 customer support via phone, chat, or via email.
If you’re on the Free Plan, you get access to Aweber for free. But, you’re limited up to 500 people on the list. The company’s logo will appear every time you mail an email. Features like A/B testing won’t be available, however, you can begin your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
With this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data of your own campaign in action and the source of these data. In some way or other the additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and you get access to essential vital features.
The major selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use with the free plan when you don’t have enough funds to purchase. The best part is that the customer support is available 24/7. For those who have no marketing background Their Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in a paid plan it’s priced reasonably. Not too much, and you can get the best out of the campaign you’ll create.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Commonly Asked Questions (FAQs) AWeber List Automation
What exactly is Aweber?
The Aweber platform for email marketing is designed for businesses or digital marketers. If you’re a novice or seasoned professional it is possible to help your campaign be more visible to all potential customers. The company was founded in 1998 and has helped businesses regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify as well as CRM systems such as Salesforce as well as web builders such as Wix and WordPress and many more. Certain of them may require the use of a specific widget or coding to make the integration smooth.
Does Aweber provide customer service?
They do. Customer service on Aweber is available during business hours via chat, phone or email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts using the form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns within Aweber can be executed in two ways: subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.