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aweber-review

ECommerce and Email Marketing go hand-in-hand. In running the online business, you have the power to market the store the way you want to.

It may sound easy, but it isn’t. You engage with customers, go through social media reviewing blog posts and so on. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.

Nowadays, even a static newsletter is not enough to attract attention. If you have a plan in your mind, send a message to Aweber.

This review will discuss Aweber the way it works with email marketing, and what you need to do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber AWeber List Icon

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates might appear outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber provides an email-based marketing service for businesses and individuals. It allows users to create newsletters and campaigns for any item or service that are based on HTML templates. As a platform uses automation to make a streamlined campaign. When the email is sent to the subscribers, you are able to view the details through their statistics.

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Templates for Responsive Emails

Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable to create a fresh look. You can tweak the colors as well as the font or style. If you are able to code your own template this is also possible.

RSS to Email Templates

For those running blogs, you can transform the contents of an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This gives instant updates to subscribers through email instead of going to the website.

There’s a caveat. Not all email templates are compatible with an RSS feeds.

So when you choose a template, be certain to select one that works with them. If it is not, the template will still work without the templates.

Landing Page Builder

Landing Pages are the newer features added in Aweber. They are designed to collect information, and no distracting elements are taking away from the sign-up form. It’s all it takes is to allow users to provide their information.

You can create the heading, font, style, and color. Photos can also be used to create a page that will appear professional to prospective subscribers.

However, this feature cannot be tested through automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not yet possible. This is a feature that they will have to develop as time goes by. Bonus points for having the landing page of an email marketing platform at the very least.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users take actions not done before in traditional newsletters like making an appointment.

This incorporates the use of dynamic content within the email itself. Imagine live survey results as well as sports game scores as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one performs best, and it will be used as the one for future newsletters.

There is a possibility of locating details such as CTA in the event that you change one particular aspect or design. It is possible to test this by experimenting with three emails , mixing and match. Most email marketing tools adhere to three variations as the industry standard.

There’s no limitation on how the tests would be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments for any topic in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.

To divide the data, you need go to the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. The issue is when users select to mix and match segments.

The method they use at the very least is to send emails to multiple lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rates, click-throughs, and bounces.

You can also see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • The history of an individual’s activities

The data you collect this way can be utilized in future campaigns. Based on what they accomplish, you can utilize Aweber to get better results.

Marketing Automation

You can automate the marketing via email process by creating the sales funnels of your choice. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchase made, etc. AWeber List Icon

If a subscriber clicks on an email link, Aweber will set tags for the subscriber. Tags can be used to decide which emails are sent out to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”

Making a Subscriber List

Aweber allows you to build lists of up to 10 contacts using the form. While you can manually input the information, it’s feasible to upload them instead. It will speed the process and you won’t feel the anxiety. It will accept these types of files when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing an already-generated subject line or making your own. In the event of creating one, you need to wait for confirmation by your Aweber team. It can take a day or two.

Customer Support & Knowledge Base

Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone or live chat, or by email, you’ll receive their advice. All subscription plans can use these services. Live chat and email are available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. AWeber List Icon

If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available on this page. This will ensure that people are aware of the things they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Free and Pro. The main difference between these plans and other email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat or email.

Free Plan

With the Free Plan, you get to use Aweber at no cost. But, you’re limited to 500 subscribers on your list. The watermark of the company will appear each time you send an email. Features like A/B testing won’t be available, but you can begin your marketing efforts here.

Pro Plan

To purchase the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a price

In this plan, you get access to A/B tests and other essential features such as marketing automation. You can also view the data from your campaign in action and where they came from. One way or another these features can greatly aid your marketing plan.

Conclusion

In short, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you have access to the most essential features.

The most important selling point is its numerous templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work with the free plan in the absence of funds to purchase. The greatest part is that customer service is readily available. For those with no marketing background the Knowledge Base can give you enough details to help you understand that.

If you’re enrolled in an paid plan, it’s reasonably priced too. Not too much but you’ll benefit from the campaign you will develop.

Aweber can be the go-to email marketing tool for all marketing or businessperson alike.

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Frequently asked questions (FAQs) AWeber List Icon

What is Aweber?

Aweber is an email marketing platform designed for companies and digital marketers. If you’re a novice or veteran, you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and has helped businesses of all sizes.

Can Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce websites like Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and many more. Some of them will need the use of a specific widget or programming to ensure seamless integration.

Does Aweber have support for customers?

They can. The customer service of Aweber is accessible during business hours via chat, phone or via email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts through a form. If you are able, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at any time.

How do campaigns work within Aweber?

Campaigns in Aweber can be executed in two ways: subscribe or tag applied. When you subscribe, the campaign will start when someone joins your list. If it’s through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.

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