ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you have the option of marketing the store the way you want to.
On paper, it could sound simple, but it’s not. You engage with customers by using social media, interact with them and blog posts, and much more. You also have the chance of making a sale after the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletter isn’t enough to grab one’s attention. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber the way email marketing works, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber List Of Names
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It permits users to design newsletters and campaigns for any service or product based on HTML templates. Being an online platform, it makes use of automation to create a simple campaign. When the email is sent to subscribers, you can view the details through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized for an updated style. You can tweak the colors as well as the font or style. If you are able to code your own template which also works as well.
RSS to Email Templates
If you run a blog, you can transform the contents of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This gives instant notifications to subscribers via email, instead of visiting the site.
There’s a caveat, however. Not all email templates are compatible with RSS feeds.
So when you choose the template, make sure to find one that is compatible with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and no distracting elements are hindering the registration form. It’s just a way to let subscribers to fill in their information.
You can create the heading and font, style and the color. Photos can be also used here to make the page look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re hoping that it to work with Google Analytics, it is not currently possible. It’s a feature they must work on in the future. Plus points for including the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in an email. Imagine live survey results and scores from sports games or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part does the best job, and is utilized as the basis for any future newsletters.
It’s possible to find data such as CTA when you alter one particular aspect or design. It is possible to try this by testing three emails , mixing and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no limitation regarding how tests will go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject that is within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you’ll need go to the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users select to mix and match segments.
The solution they can use at least is sending emails to various lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you get will be useful in future campaigns. Depending on what they do, you can use Aweber for better outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened, link clicks, site visits, purchases made, and so on. AWeber List Of Names
If a subscriber clicks on a link, Aweber assigns tags for the subscriber. Tags can be used to decide which emails are sent out to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via a form. While you can manually input the details, it’s also feasible to upload them. It will speed up the process , so that you don’t experience the stress. They accept these file types when importing:
You can choose between choosing a pre-generated subject line or creating your own. In the event of creating one, you have to wait for confirmation by Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone or live chat, or by email, you’ll receive their advice. All subscription plans can use these services. Live chat and email are available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. AWeber List Of Names
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found on this page. This makes sure that users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The difference here compared to existing email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support via chat, phone, or via email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear every time you’ll mail an email. Features like A/B testing may not be usable, but you can begin your marketing from here.
In the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the data of your own campaign and see where they came from. One way or another the additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and you have access to essential vital features.
The major selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free version even when you don’t have the budget to invest in. The greatest part is that the customer support is available 24/7. For those who have no prior experience in marketing, their Knowledge Base can give you enough details to help you understand that.
If you are enrolled in an paid plan, it’s reasonably priced too. The cost is not excessive but you’ll get the best out of the campaign you create.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Frequently asked questions (FAQs) AWeber List Of Names
What is Aweber?
Aweber is an email marketing platform for businesses or digital marketers. No matter if you’re a beginner or seasoned professional it is possible to make your campaign more visible to anyone who is interested. The company was established in 1998 and has helped businesses regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify, CRM like Salesforce and web builders like Wix and WordPress and more. Some of them require the use of a specific widget or programming to make the integration smooth.
Does Aweber have support for customers?
They offer it. Customer service on Aweber is available during business hours via phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts with a form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns work within Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.