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ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you’ll have the power to market the store the way you want to.

In writing, this may sound easy, but it isn’t. Customers interact with you by using social media, interact with them reviewing blog posts and more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.

These days, even the static newsletter isn’t enough to grab one’s attention. If you have a plan to implement, you can say hi to Aweber.

This review will talk about Aweber, how it works with email marketing, and what you should do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber AWeber List Subscribe Link

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates might appear old-fashioned.
  • It is not compatible with Google Analytics

Aweber Features

Aweber can be described as an email marketing platform for both individuals and businesses. It lets users create newsletters and campaigns for any item or service that are based upon HTML templates. Being a platform uses automation to make a streamlined campaign. When the email is sent to the recipients, you can look at the data through their statistics.

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable to give a modern look. You can change the color, font, or style. If you’re able, you can code your own template also works.

RSS to Email Templates

If you run a blog, you can transform the contents of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This gives instant updates to subscribers through email instead of going to the website.

There’s a caveat, however. Not all email templates are compatible with RSS feeds.

When you select a template, be certain to select one that works with them. If not, the template can still be used without them.

Landing Page Builder

Landing Pages are among the latest features added in Aweber. They collect data and do not have distracting elements hindering the sign-up form. It’s just a way to let users to provide their information.

You can design the heading, font, style, and color. Photos can also be used in this section to make the site look professional to potential subscribers.

However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not yet possible. It’s a feature they have to develop as time passes. Bonus points for having on a landing page in an email-marketing platform, at a minimum.

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AMP for Email

Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.

This incorporates the use of dynamic content in the email itself. Think live survey results as well as sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part does the best job, and can be used to determine the best option for future emails.

There is a possibility of locating data like CTA in the event that you change a particular part or design. You can try this by testing three emails , mixing and match. Most email marketing tools follow three variations as the standard for industry.

There’s no limitation in how the tests could be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments for any topic in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.

To segment the data, you have to visit the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users select the segments and then mix them.

The workaround they have at least is sending emails to multiple lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.

There’s also the option to view helpful information like:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • The history of an individual’s activities

The information you gather will be useful for future campaigns. Based on the type of campaign they are, you can utilize Aweber for better outcomes.

Marketing Automation

You can automate the email marketing process by designing the sales funnels of your choice. They are sent based on users’ actions like email openings, link clicks, site visits, purchase made, etc. AWeber List Subscribe Link

If a subscriber clicks on the link, Aweber will set an email address for the subscriber. Tags can be used to determine which emails are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”

Creating an Subscriber List

Aweber allows you to create lists of up to 10 contacts using the form. Although you can manually enter the information, it’s possible to import them instead. It speeds up the process so that you don’t experience the anxiety. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of making use of a pre-generated subject line or making your own. Except when making one, you need to wait for confirmation from your Aweber team. It can take a full day or two days.

Customer Support & Knowledge Base

Aweber’s customer service is different from other companies. If you’re calling, live chat, or via email, you’ll be able to receive their advice. All subscription plans can use them. Chat and emails are available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. AWeber List Subscribe Link

If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found on this page. This will ensure that people have an idea of what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Free and Pro. The main difference between these plans and existing email marketing services is the amount of subscribers that you can cater to. All plans offer 24/7 customer service via phone, chat or via email.

Free Plan

In the Free Plan, you get access to Aweber at no cost. But, you’re limited by 500 users on your account. The company’s watermark will appear every time you make an electronic mail. Features like A/B testing may not be usable, but you can start your marketing efforts here.

Pro Plan

To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25000 contacts: Contact Aweber to request a quote

In this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You can also see the data of your own campaign and see where they come from. In some way or other the additional features will greatly aid your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and you have access to vital features.

The most important selling point is the numerous templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even in the absence of funds to purchase. The best part is that service for customers is always available. If you don’t have a prior experience in marketing the Knowledge Base can give you enough details to help you understand that.

When subscribed to an paid plan, it’s reasonably priced too. Not too much, and you can benefit from the campaign you make.

Aweber can be the go-to email marketing tool for all marketing or businessperson alike.

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Most Frequently Asked Questions (FAQs) AWeber List Subscribe Link

What is Aweber?

The Aweber platform for email marketing is designed for companies or digital marketers. Whether you are a beginner or veteran it is possible to help your campaign be more visible to anyone who is interested. The company was founded in 1998 and has helped companies regardless of size.

Does Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce sites like Shopify as well as CRM systems such as Salesforce, web builders such as Wix and WordPress and more. Some of them will need the use of a specific widget or coding to make the integration smooth.

Does Aweber have customer service?

They do. Customer service on Aweber is available during working hours via phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts using an online form. If you’re able to enter the information manually.

Can you delete a list on Aweber?

Yes. You have to deactivate the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at any time.

How do campaigns function in Aweber?

Campaigns within Aweber can work by a combination of subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin with the application of a tag to the subscriber’s details.

Do Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.

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