ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’ll have the power to market the store the way you want to.
It may appear straightforward, but it’s actually not. Customers interact with you, go through social media and blog posts, and much more. You also have the chance of making a sale following the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletters aren’t enough to grab one’s attention. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber and how it works with email marketing, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber List With No Firstname
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in errors when published
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution for both individuals and businesses. It lets users create newsletters and campaigns for any item or service built in HTML templates. As an online platform, it makes use of automation to make a streamlined campaign. When the email is delivered to subscribers, you can view the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable for an updated appearance. You can alter the colors, font, or style. If you are able to code your own template which also works as well.
RSS to Email Templates
If you run a blog, you are able to change the content from your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. This provides immediate notifications to subscribers via email instead of going to the website.
There’s a caveat, however. Not all email templates work with an RSS feeds.
If you decide to use a template, be sure you choose one that is compatible with them. If not, the template can still be used without them.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They collect data and do not have distracting elements taking away from the registration form. It’s all it takes is to allow users to provide their information.
You can design the heading the font, style, and the color. Images can be utilized to create a page that will appear professional to prospective subscribers.
However, this feature cannot be tested using automated A/B testing. If you also expect it to work by Google Analytics, it is not possible at the moment. This is a feature that they will must work on as time goes by. Plus points for including a landing page for an email marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content within an email. Imagine live survey results, sports game scores or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails does the best job, and will be utilized as the basis for future newsletters.
There is a possibility of locating data such as CTA in the event that you change a particular part or design. You can try this by testing three emails , mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There’s no limitation in how the tests could go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments for any subject within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you’ll need go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users select and mix segments.
The method they use at a minimum is to send emails to multiple lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rates, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you gather this way can be utilized in future campaigns. Depending on what they do, you can use Aweber to get better results.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent based on users’ actions like email openings or clicks on links, site visits, sales made, and so on. AWeber List With No Firstname
If a subscriber clicks on a link, Aweber assigns a tag to the subscriber. Tags can be used to determine the emails that are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via a form. While you can manually input the information, it’s easy to transfer them instead. It will speed up the process so you don’t have to tension. It will accept these types of files when they import:
You can choose between using an already-generated subject line or making your own. Except when making one, you need to wait for verification from the Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling or live chat, or by email, you’ll receive their advice. All subscription plans can use these services. Chat and emails support is available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. AWeber List With No Firstname
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available here. This makes sure that users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The distinction between this plan and existing email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer support via chat, phone, or email.
In the Free Plan, you get access to Aweber at no cost. But, you’re limited up to 500 people on the list. The watermark of the company will appear each time you’ll send an email. Features such as A/B testing will not be available, but you can start your marketing here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a price
In this plan, you get access to A/B testing and other essential features such as marketing automation. You can also see the data from your campaign in action and the source of these data. One way or another these features can assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you get access to essential vital features.
The major selling points are its many templates, data segmentation, A/B testing, and reporting system. It can still work well on the free plan even in the absence of budget to spend on. The best part is that service for customers is always available. If you don’t have a experience in marketing Their Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in an paid plan it’s priced reasonably. It’s not too expensive but you’ll benefit from the campaign you make.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Commonly asked questions (FAQs) AWeber List With No Firstname
What is Aweber?
An email-based marketing service is a must for businesses as well as digital marketing. Whether you are a beginner or experienced you can increase the visibility of your campaign to any potential audience. The company was founded in 1998 and has helped companies regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress, etc. Certain of them may require an additional widget or coding to make the integration smooth.
Does Aweber have customer service?
They can. The customer service of Aweber is available during working hours via chat, phone or email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts through the form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber can work in two ways: on subscribe or tag applied. On Subscribe, the campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.