ECommerce and Email Marketing go together. If you own an online store, you’re given the option of marketing the store however you would like to.
In writing, this could appear straightforward, but it’s actually not. You engage with customers, go through social media and blog posts, and more. There is also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletter isn’t enough to attract interest. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber the way it works with email marketing, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Live Help
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It permits users to design campaigns and newsletters for any item or service that are based in HTML templates. Since it is an online platform that makes use of automation to create a simple campaign. When the email is sent to subscribers, you can view the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified for an updated appearance. You can change the color and fonts, or even the style. When you can, coding your own template which also works as well.
RSS to Email Templates
For those running a blog, you can transform the contents of an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This gives instant updates to subscribers via emails instead of the site.
There’s a catch, though. Not all email templates work with RSS feed.
When you select a template, be sure to find one that works with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and there are no distractions taking away from the sign-up form. All it does is allow users to provide their information.
You can create the heading the font, style, and color. Photos can be also used to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not currently possible. It’s something they’ll must work on as time goes by. Bonus points for having a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content in an email. Consider live results from surveys, sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one is most effective, and can be used to determine the best option for future newsletters.
It’s possible to find data such as CTA in the event that you change a particular part or design. You can test this by experimenting with three different emails while mixing and match. Most email marketing tools follow three variants since it’s the standard for industry.
There is no limit regarding how tests will go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments on any topic within your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.
To divide the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users select and mix segments.
The solution they can use at a minimum is to send emails to multiple lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you gather here can be used for future campaigns. Based on the type of campaign they are it is possible to make use of Aweber to get better outcomes.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent out based on user actions: email opens or clicks on links, site visits, purchase made, etc. AWeber Live Help
If a subscriber clicks on a link, Aweber assigns tags for the subscriber. Tags can be used to determine which emails are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create lists of up to 10 contacts via the form. Although you can manually enter the information, it’s feasible to upload them. This speeds up the process so that you don’t experience the tension. They accept these file types when importing:
You have the option of using a pre-generated subject line or making your own. Except when making one, you need to wait for confirmation by the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone or live chat or by email, you’ll have their help. Every subscription plan can benefit from these services. Live chat and email support is accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. AWeber Live Help
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available on this page. This ensures that the users know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The difference here compared to the existing email marketing options is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer service via chat, phone, or email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re restricted by 500 users on your account. The company’s watermark will appear each time you’ll make an electronic mail. Features like A/B testing may not be usable, but you can start your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
With this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also view the results of your campaign and see where they come from. One way or another, these additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and have access to vital features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free version even in the absence of funds to purchase. The best part, the customer support is available 24/7. For those who have no experience in marketing Their Knowledge Base can give you enough information to cover this.
When subscribed to a paid plan it’s priced reasonably. Not too much but you’ll make the most of the campaign you will develop.
Aweber can be the go-to email marketing tool for all marketing or businessperson alike.
Frequently asked questions (FAQs) AWeber Live Help
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for companies or digital marketers. No matter if you’re a beginner or experienced, you can help your campaign be more visible to anyone who is interested. The company was established in 1998, and it helped businesses regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify, CRM like Salesforce as well as web builders such as Wix and WordPress, etc. Certain of them may require a dedicated widget or additional coding to facilitate the integration.
Does Aweber have customer support?
They offer it. The customer service of Aweber is available during working hours via phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts through the form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag applied. If you subscribe, your campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.