ECommerce and Email Marketing go hand-in-hand. In running the online business, you’re given the power to market the store in the way you wish to.
In writing, this might seem straightforward, but it’s actually not. It’s about engaging with customers and go through social media reviewing blog posts and so on. There is also the possibility of making a sale following the advertisement. One method to promote is through email marketing.
Today, even a static newsletter is not enough to grab one’s interest. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber the way it works with email marketing, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Login Not Sent
Pros
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- Cloud-based
- AMP to send emails
Cons
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look outdated
- It isn’t able to be integrated with Google Analytics
Aweber Features
Aweber is an email marketing solution for businesses and individuals. It allows users to create newsletters and campaigns for any item or service that are based in HTML templates. Being an online platform that makes use of automation to create a more efficient campaign. Once the email has been delivered to subscribers, you are able to view the details through their statistics.
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Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized for an updated look. You can tweak the colors, font, or style. If you are able to code your own template this is also possible.
RSS for Email Templates
For bloggers who have blogs, you can change the content from the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This gives instant updates to subscribers through email, instead of visiting the website.
There’s a caveat. Not all email templates are compatible with an RSS feed.
So when you choose a template, be certain to select one that works with them. If you don’t, the template could still work without the templates.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They capture data, and no distracting elements are taking away from the registration form. It’s just a way to let subscribers to give their details.
You can design the heading and font, style and the color. Photos can be also used in this section to make the site look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not currently possible. It’s a feature they have to develop in the future. Also, points for incorporating a landing page for an email marketing platform at the very least.
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AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content in an email. Imagine live survey results, sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
A/B Testing
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails performs best, and it will be used as the one for any future newsletters.
It is attainable to discover information such as CTA when you alter a particular part or design. You can test this by experimenting with three emails , mixing and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Data Segmentation
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments for any topic within your database. This includes emails that are opened, pages visited, link clicks, etc.
To separate the data, you have to visit your “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users select to mix and match segments.
The solution they can use at a minimum is to send emails to multiple lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
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Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are you could use Aweber to get better results.
Marketing Automation
You can automate the email marketing process by creating the sales funnels of your choice. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, purchase made, and so on. AWeber Login Not Sent
If a subscriber clicks on the link, Aweber will set a tag to the subscriber. Tags can be used to determine which emails are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via a form. Although you can manually enter the information, it’s feasible to upload them instead. This speeds up the process , so that you don’t experience the anxiety. They will accept the following file types for import:
- XLS
- XLSX
- CSV
- TVS
- TXT
You have the option of making use of a pre-generated subject line or creating your own. In the event of creating one, you must wait for confirmation by the Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone or live chat or via email, you’ll be able to get their input. All subscription plans have the ability to use these services. Live chat and email support is available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Login Not Sent
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available on this page. This makes sure that users know what they can do in their campaigns.
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Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The difference here compared to other email marketing services is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer support via phone, chat or email.
Free Plan
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re restricted by 500 users on your account. The company’s watermark will appear every time you’ll send an email. Features such as A/B testing will not be available, but you can start your marketing efforts here.
Pro Plan
In those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data from your campaign in action and the source of these data. In one way or another these features can assist you in your marketing strategy.
Conclusion
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and have access to essential vital features.
The most important selling point is its many templates, data segmentation, A/B testing, and reporting system. It’s still possible to work with the free plan in the absence of budget to invest in. The greatest part is that service for customers is always available. If you don’t have a experience in marketing, their Knowledge Base can give you enough information to cover that.
If you’re enrolled in a paid subscription, it’s reasonably priced too. Not too much and you will get the best out of the campaign you will create.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
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Most Frequently asked questions (FAQs) AWeber Login Not Sent
What is Aweber?
The Aweber platform for email marketing is designed for companies or digital marketers. No matter if you’re a beginner or veteran, you can make your campaign more visible to anyone who is interested. The company was established in 1998, and it helped businesses of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify, CRM such as Salesforce and web builders such as Wix and WordPress and many more. Some of them will need a dedicated widget or additional programming to make the integration smooth.
Does Aweber have customer service?
They do. The customer service of Aweber is available during working hours via chat, phone, or email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts using an online form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag applied. On Subscribe, the campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin by applying tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to work with Facebook Analytics as well.