ECommerce and Email Marketing go together. If you own an online store, you’re given the option of marketing the store however you would like to.
In writing, this could appear easy, but it isn’t. It’s about engaging with customers and go through social media and blog posts, and more. You also have the chance of making a sale following the advertisement. One way to advertise is through email marketing.
Today, even a static newsletters aren’t enough to grab one’s attention. When you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Login
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It lets users create campaigns and newsletters for any service or product based upon HTML templates. Being a platform, it makes use of automation to create a simple campaign. Once the email has been delivered to recipients, you can look at the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to give a modern style. You can change the color and fonts, or even the style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
For those running blogs, you can change the content from an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work with any content with already an RSS feed. This provides immediate notifications to subscribers via emails instead of the site.
There’s a caveat. Some email template templates are compatible with an RSS feeds.
So when you choose a template, be certain to select one that is compatible with them. If you don’t, the template could still be used without them.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They capture data, and there are no distractions hindering the registration form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized in this section to make the site look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not currently possible. This is a feature that they will must work on as time passes. Also, points for incorporating a landing page for the email marketing system at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in an email. Imagine live survey results as well as sports game scores or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one does the best job, and will be used as the one for future newsletters.
It’s possible to find information like CTA when you change an element in the layout. It is possible to test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments on any subject in your database. This includes emails opened, pages visited, link clicks, etc.
To separate the data, you’ll need to go to your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users choose to mix and match segments.
The solution they can use at least is sending emails to various lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you gather here can be used in future campaigns. Based on the type of campaign they are you could use Aweber to get better results.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent out based on users’ actions like email openings or clicks on links, site visits, purchase made, etc. AWeber Login
If a subscriber clicks on the link, Aweber assigns tags for the subscriber. The tags can decide which emails are sent out to whom and when they are sent. This feature is also known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create lists of up to 10 contacts using a form. Although you can manually enter the information, it’s possible to import them. It speeds up the process so you don’t have to stress. They will accept the following file types when importing:
You have the decision of choosing a pre-generated subject line or making your own. Except when making one, you must wait for confirmation by Aweber. Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone or live chat, or by email, you’ll have their help. All subscription plans have the ability to use them. Email and live chat support is accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Login
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Videos, information and webinars are all available here. This ensures that the users have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The difference here compared to other email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer service via chat, phone, or email.
In the Free Plan, you get to use Aweber without cost. But, you’re limited up to 500 people on the list. The company’s logo will appear every time you’ll make an electronic mail. Features such as A/B testing will not be available, however, you can begin your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
In this plan, you get access to A/B tests and more essential features like marketing automation. You can also see the data of your own campaign in action and where they come from. In one way or another the additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and you have access to essential vital features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have enough funds to purchase. The best part, service for customers is always available. For those with no prior experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in a paid subscription it’s priced reasonably. The cost is not excessive but you’ll get the best out of the campaign you will make.
Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.
Most Frequently asked questions (FAQs) AWeber Login
What exactly is Aweber?
An email-based marketing service is a must designed for companies as well as digital marketing. No matter if you’re a beginner or veteran you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and has helped companies regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress and more. Certain of them may require an additional widget or programming to make the integration smooth.
Does Aweber provide customer support?
They do. The customer service of Aweber is available during working hours by phone, chat, or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts using a form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.