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aweber-review

ECommerce and Email Marketing go together. In running the online business, you’ll have the option of marketing the store however you would like to.

It may seem simple, but it’s not. You engage with customers by using social media, interact with them and blog posts, and more. There’s also the possibility of making a sale after the advertisement. One method to promote is to use email marketing.

These days, even the static newsletter isn’t enough to grab one’s attention. If you have a plan in your mind, send a message to Aweber.

This review will cover Aweber and how it works with email marketing, and what you should do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber Logo Size

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates could be old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any product or service that are based on HTML templates. Since it is a platform uses automation to create a simple campaign. When the email is delivered to subscribers, you can view the information through their stats.

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable to give a modern appearance. You can change the color, font, or style. If you are able to code your own template this is also possible.

RSS to Email Templates

If you run a blog, you are able to convert the content of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any content with an existing RSS feed. This provides immediate updates to subscribers via emails instead of the website.

There’s a caveat, however. Some email template templates can be used with RSS feeds.

So when you choose a template, be sure you choose one that is compatible with them. If not, the template can still be used without the templates.

Landing Page Builder

Landing Pages are among the latest features added in Aweber. They are designed to collect information, and there are no distractions hindering the sign-up form. It’s all it takes is to allow subscribers to give their details.

You can design the heading and font, style and the color. Photos can also be used to create a page that will appear professional to prospective subscribers.

This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not yet possible. It’s something they’ll need to work on as time passes. Bonus points for having a landing page for an email marketing platform at least.

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AMP for Email

Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.

It also combines using dynamic content in an email. Consider live results from surveys and scores from sports games or weather updates, and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part is most effective, and can be utilized as the basis for any future email campaigns.

It is attainable to discover data like CTA when you alter an element in the layout. You can try this by testing three emails as you mix and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.

There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments on any subject in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.

To separate the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. The issue is when users select and mix segments.

The solution they can use at least is sending emails to several lists. You can exclude lists from mailings, but you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • An individual’s history of activities

The information you gather this way can be utilized in future campaigns. Depending on what they do you could make use of Aweber for more effective results.

Marketing Automation

You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent out based on user actions: email opens and clicks on links, website visits, sales made, etc. AWeber Logo Size

When a subscriber clicks an email link, Aweber will set tags for the subscriber. Tags can be used to decide which emails are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber allows you to build a list of up to 10 contacts via a form. Although you can manually enter the details, it’s also feasible to upload them. It speeds up the process , so you don’t have to tension. It will accept these types of files when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of a pre-generated subject line or making your own. Except when making one, you have to wait for verification from your Aweber team. It can take a day or two days.

Customer Support & Knowledge Base

Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone or live chat, or by email, you’ll get their input. All subscription plans can use these services. Live chat and email support is available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. AWeber Logo Size

If you’re still new to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available on this page. This will ensure that people are aware of the things they can do in their campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Pro and Free. The difference here compared to existing email marketing services is the number of subscribers you’ll be catering to. All plans offer 24/7 customer support by chat, phone or via email.

Free Plan

If you’re on the Free Plan, you get access to Aweber without cost. However, you’re restricted by 500 users on your account. The company’s watermark will be present every time you make an electronic mail. Features such as A/B testing will not be usable, but you can start your marketing efforts here.

Pro Plan

For the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25000 contacts: Contact Aweber for a quote

With this plan, you will have access to A/B testing as well as more essential features like marketing automation. You can also view the data from your campaign as it is being implemented and also where they came from. One way or another, these additional features will greatly aid your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and have access to essential vital features.

The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use on the free plan even when you don’t have the budget to invest in. The greatest part is that service for customers is always available. For those with no prior experience in marketing the Knowledge Base can give you enough details to help you understand the basics.

If you’re enrolled in a paid subscription It’s affordable too. The cost is not excessive, and you can get the best out of the campaign you create.

Aweber is a great choice for email marketing tool for all marketer or businessperson.

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Commonly asked questions (FAQs) AWeber Logo Size

What is Aweber?

An email-based marketing service is a must for entrepreneurs or digital marketers. If you’re a novice or veteran, you can help your campaign be more visible to any potential audience. The company was established in 1998 and helped businesses of all sizes.

Can Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM like Salesforce, web builders like Wix and WordPress and more. Certain of them may require the use of a specific widget or code to make the integration smooth.

Does Aweber offer customer support?

They do. Customer support on Aweber is accessible during business hours by phone, chat or via email. Aweber also has its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts with the form. If you are able enter the information manually.

Can you delete a list on Aweber?

Yes. You have to disable the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at anytime.

How do campaigns work in Aweber?

Campaigns within Aweber can be executed in two ways: subscribe or tag applied. On Subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.

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