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aweber-review

ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you’re given the power to market the store the way you want to.

On paper, it may appear straightforward, but it’s actually not. Customers interact with you and go through social media reviewing blog posts and more. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is through email marketing.

These days, even the static newsletters aren’t enough to attract attention. If you have a plan to implement, you can say hi to Aweber.

This review will cover Aweber and how it works with email marketing, and what you should do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber AWeber Logo Svg

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • Creating a newsletter may form errors when published
  • Some templates might appear out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing service that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any item or service that are based upon HTML templates. Being an online platform uses automation to make a streamlined campaign. Once the email has been sent to subscribers, you are able to view the details through their statistics.

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified for an updated appearance. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template also works.

RSS to Email Templates

For bloggers who have a blog, you are able to change the content from an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the site.

There’s a caveat. There aren’t all templates for email that are compatible with RSS feeds.

So when you choose a template, be sure to find one that works with them. If not, the template can still work without them.

Builder of the Landing Page

Landing Pages are among the latest features added in Aweber. They are designed to collect information, and do not have distracting elements blocking the registration form. It’s all it takes is to allow users to provide their information.

You can design the heading and font, style and the color. Photos can be also used to create a page that will look professional to potential subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not currently possible. It’s a feature they need to work on as time goes by. Also, points for incorporating the landing page of an email marketing platform, at a minimum.

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AMP for Email

Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.

It includes the use of dynamic content within emails themselves. Imagine live survey results, sports game scores or weather updates, and much more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails does the best job, and is used to determine the best option to send out future email campaigns.

It’s possible to find details such as CTA when you alter a particular part or design. You can try this by testing three emails , mixing and match. Most email marketing tools follow three variations as the standard for industry.

There’s no limitation in how the tests could go, giving freedom on the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments for any subject within your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.

To divide the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users choose and mix segments.

The workaround they have at least is sending emails to various lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • History of an individual’s activity

The data you collect will be useful for future campaigns. Based on what they accomplish you could make use of Aweber to get better outcomes.

Marketing Automation

You can automate the email marketing process by creating your own sales flowcharts. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, sales made, etc. AWeber Logo Svg

If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. Tags can be used to decide which emails are sent out to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”

Making a Subscriber List

Aweber lets you create a list of up to 10 contacts using an online form. Although you can manually enter the data, it is also easy to transfer them instead. It speeds up the process so that you don’t experience the tension. They will accept the following file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of making use of a pre-generated subject line or creating your own. In the event of creating one, you have to wait for confirmation from your Aweber team. It can take a full day or two days.

Customer Support and Knowledge Base

Aweber’s customer service is different from other companies. If you’re calling or live chat, or email, you can get their input. All subscription plans can use these services. Chat and emails support is available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Logo Svg

If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are available on this page. This ensures that the users have an idea of what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Free and Pro. The main difference between these plans and other email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer service via phone, chat or via email.

Free Plan

With the Free Plan, you get to use Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s logo will appear every time you’ll mail an email. Features like A/B testing may not be available, but you can begin your marketing from here.

Pro Plan

To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a quote

In this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You can also see the results of your campaign as it is being implemented and also where they come from. In one way or another, these additional features will significantly help in your marketing plan.

Conclusion

In short, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and have access to vital features.

The major selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well on the free version even in the absence of budget to spend on. The greatest part is that customer service is readily available. For those with no marketing background, their Knowledge Base can give you sufficient information to answer this.

If you’re enrolled in a paid subscription it’s priced reasonably. Not too much, and you can benefit from the campaign you’ll create.

Aweber is a great choice for email marketing for any beginning businessmen and marketers.

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Most Frequently Asked Questions (FAQs) AWeber Logo Svg

What exactly is Aweber?

An email-based marketing service is a must designed for businesses and digital marketers. No matter if you’re a beginner or experienced it is possible to help your campaign be more visible to anyone who is interested. The company was founded in 1998 and has helped companies of all sizes.

Does Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into various ECommerce sites such as Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and many more. Some of them require the use of a specific widget or coding to make the integration smooth.

Does Aweber offer support for customers?

They can. Customer service on Aweber is accessible during business hours by phone, chat or via email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts using an online form. If you are able, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You can remove the list using the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at any time.

How do campaigns work within Aweber?

Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s details.

Is Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.

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