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aweber-review

ECommerce and Email Marketing go in tandem. If you own an online store, you have the power to market the store in the way you wish to.

On paper, it might sound straightforward, but it’s actually not. You engage with customers and go through social media and blog posts, and more. There is also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.

Today, even a static newsletters aren’t enough to draw attention. If you have a strategy to implement, you can say hi to Aweber.

This review will discuss Aweber the way the email marketing process works, as well as what you should do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.

Pros and Pros and Aweber AWeber Logo Transparente

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • Creating a newsletter may form errors when published
  • Some templates might appear old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service that are based on HTML templates. Being a platform uses automation to make a streamlined campaign. When the email is sent to recipients, you can look at the details through their statistics.

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Templates for Responsive Emails

Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to give a modern look. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template which also works as well.

RSS for Email Templates

For those running blogs, you can transform the contents of the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the website.

There’s a caveat, however. There aren’t all templates for email that can be used with an RSS feed.

So when you choose the template, make sure you choose one that can also work with them. If you don’t, the template could be used without them.

Builder of the Landing Page

Landing Pages are among the latest features added in Aweber. They are designed to collect information, and no distracting elements are taking away from the registration form. All it does is allow users to provide their information.

You can create the heading the font, style, and the color. Photos can also be used in this section to make the site appear professional to prospective subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to work with Google Analytics, it is not yet possible. It’s something they’ll must work on in the future. Bonus points for having the landing page of an email marketing platform at least.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.

It includes the use of dynamic content within emails themselves. Consider live results from surveys as well as sports game scores as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails is most effective, and will be utilized as the basis for future email campaigns.

It’s possible to find data like CTA when you alter an element or design. You can try this by testing three emails as you mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.

There’s no limitation on how the tests would take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments for any subject in your database. This includes emails opened or viewed, pages visited, link clicks, etc.

To segment the data, you need to go to the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. The issue is when users choose and mix segments.

The solution they can use at the very least is to send emails to several lists. You can exclude lists from a mailing, but you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rates, click-throughs, and bounces.

There’s also the option to look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • History of an individual’s activity

The data you collect here can be used for future campaigns. Depending on what they do you could use Aweber to get better results.

Marketing Automation

You can automate the email marketing process by creating your own sales flowcharts. They are sent based on users’ actions like email openings, link clicks, site visits, purchase made, and so on. AWeber Logo Transparente

When a subscriber clicks the link, Aweber will set tags for the subscriber. The tags can decide the emails that are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”

Making a Subscriber List

Aweber lets you create lists of up to 10 contacts using a form. Although you can manually enter the information, it’s feasible to upload them instead. It will speed up the process so you don’t have to stress. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of a pre-generated subject line or creating your own. In the event of creating one, you must wait for confirmation from Aweber. Aweber team. It can take a full day or two.

Customer Support and Knowledge Base

Aweber’s customer support is what is different from other companies. If you’re calling or live chat or via email, you’ll be able to get their input. All subscription plans have the ability to use them. Live chat and email support is available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Logo Transparente

If you’re new to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available here. This makes sure that users know what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose between: Pro and Free. The difference here compared to other email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer service via chat, phone, or via email.

Free Plan

If you’re on the Free Plan, you get access to Aweber without cost. However, you’re only limited by 500 users on your account. The company’s logo will appear every time you send an email. Features like A/B testing won’t be available, however, you can start your marketing efforts here.

Pro Plan

To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25000 contacts: Contact Aweber to request a quote

In this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the results of your campaign in action and where they come from. One way or another, these additional features will greatly aid your marketing plan.

Conclusion

In short, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you have access to the most essential features.

The major selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free version even when you don’t have the funds to purchase. The best part is that service for customers is always available. For those with no marketing background, their Knowledge Base can give you sufficient information to answer this.

If you are enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive and you will benefit from the campaign you’ll develop.

Aweber can be the go-to email marketing platform for beginning marketer or businessperson.

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Frequently asked questions (FAQs) AWeber Logo Transparente

What exactly is Aweber?

Aweber is an email marketing platform designed for companies and digital marketers. Whether you are a beginner or veteran it is possible to help your campaign be more visible to anyone who is interested. The company was founded in 1998, and it helped businesses regardless of size.

Can Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify, CRM such as Salesforce, web builders such as Wix and WordPress and many more. Some of them will need a dedicated widget or additional coding to make the integration smooth.

Does Aweber have customer support?

They do. Customer support on Aweber is available during business hours via chat, phone, or email. It also offers the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts through the form. If you’re able to enter the information manually.

Can you delete a list on Aweber?

Yes. You must deactivate the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at any time.

How do campaigns work in Aweber?

Campaigns on Aweber are able to be implemented by a combination of subscribe or tag applied. When you subscribe, the campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.

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