ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’re given the option of marketing the store however you would like to.
In writing, this may sound straightforward, but it’s actually not. It’s about engaging with customers, go through social media reviewing blog posts and so on. There is also the possibility of making a sale after the advertisement. One way to advertise is to use email marketing.
Today, even a static newsletter is not enough to grab one’s interest. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber the way it works with email marketing, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Logo
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any product or service that are based on HTML templates. Being a platform that makes use of automation to make a streamlined campaign. Once the email has been sent to the recipients, you can look at the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable for an updated look. You can alter the colors, font, or style. If you are able to code your own template this is also possible.
RSS for Email Templates
If you run a blog, you are able to change the content from an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This gives instant updates to subscribers via emails instead of the website.
There’s a caveat. There aren’t all templates for email that work with RSS feeds.
When you select a template, be certain to select one that works with them. If you don’t, the template could be used without the templates.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and no distracting elements are hindering the sign-up form. All it does is allow subscribers to fill in their information.
You can design the heading the font, style, and the color. Images can be utilized in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not possible at the moment. This is a feature that they will need to work on as time passes. Also, points for incorporating a landing page for the email marketing system, at a minimum.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content within emails themselves. Consider live results from surveys and scores from sports games, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part does the best job, and can be used to determine the best option to send out future newsletters.
It’s possible to find information such as CTA when you change one particular aspect in the layout. You can test this by trying out three different emails while mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no limitation on how the tests would go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments for any subject that is within your database. This includes emails opened, pages visited, link clicks, etc.
To segment the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users choose and mix segments.
The workaround they have at least is sending emails to various lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The information you get will be useful for future campaigns. Depending on what they do you could make use of Aweber for better outcomes.
You can automatize the email marketing process by designing your own sales flowcharts. These are sent in response to user actions: email opens, link clicks, site visits, purchases made, and so on. AWeber Logo
When a subscriber clicks the link, Aweber will set a tag to the subscriber. The tags can determine which emails are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build lists of up to 10 contacts with a form. Although you can manually enter the information, it’s possible to import them. This speeds up the process , so you won’t feel the tension. It will accept these types of files when they import:
You have the decision of making use of an already-generated subject line or making your own. If you create one, you must wait for confirmation from the Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone or live chat, or by email, you’ll receive their advice. All subscription plans can use them. Chat and emails support is available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Logo
If you’re new to the email marketing world, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This makes sure that users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The main difference between these plans and the existing email marketing options is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support via chat, phone, or email.
In the Free Plan, you get access to Aweber for free. However, you’re restricted by 500 users on your account. The watermark of the company will appear each time you’ll make an electronic mail. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
In this plan, you will have access to A/B testing and other essential features such as marketing automation. You will also be able to see the results of your campaign as it is being implemented and also the source of these data. One way or another the additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and have access to the most essential features.
The main selling points are its many templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free plan even when you don’t have the budget to spend on. The best part is that the customer support is available 24/7. If you don’t have a prior experience in marketing the Knowledge Base can give you enough information to cover the basics.
When subscribed to a paid subscription It’s affordable too. The cost is not excessive but you’ll get the best out of the campaign you’ll develop.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Frequently asked questions (FAQs) AWeber Logo
What exactly is Aweber?
Aweber is an email marketing platform for companies as well as digital marketing. No matter if you’re a beginner or experienced it is possible to increase the visibility of your campaign to anyone who is interested. The company was founded in 1998, and it helped companies of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress, etc. Some of them require the use of a specific widget or code to ensure seamless integration.
Does Aweber offer customer service?
They can. The customer service of Aweber is accessible during business hours via chat, phone or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts using the form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag that is applied. When you subscribe, the campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start when the system uses a tag to the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.