AWeber Lurn Summit

aweber-review

ECommerce and Email Marketing go together. When you manage your own online shop, you’re given the option of marketing the store the way you want to.

It may appear straightforward, but it’s actually not. Customers interact with you and go through social media and blog posts, and more. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.

Nowadays, even a static newsletter is not enough to grab one’s interest. If you have a plan in mind, say hello to Aweber.

This review will cover Aweber the way email marketing works, and what you should do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber AWeber Lurn Summit

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • Creating a newsletter may form errors when published
  • Some templates could be old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing service for businesses and individuals. It lets users create newsletters and campaigns for any service or product based upon HTML templates. Being a platform that makes use of automation to create a more efficient campaign. When the email is delivered to subscribers, you are able to view the information through their stats.

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to give a modern look. You can tweak the colors and fonts, or even the style. If you are able to code your own template also works.

RSS for Email Templates

For bloggers who have blogs, you can transform the contents of your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. It provides instant notifications to subscribers via emails instead of the site.

There’s a caveat. There aren’t all templates for email that are compatible with RSS feeds.

When you select the template, make sure you choose one that can also work with them. If it is not, the template will be used without the templates.

Builder of the Landing Page

Landing Pages are the newer features that were added to Aweber. They capture data, and there are no distractions hindering the registration form. It’s just a way to let subscribers to fill in their information.

The heading can be designed by you. You can choose the font, font, style, and the color. Photos can be also used to create a page that will look professional for potential subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you also expect it to work by Google Analytics, it is not yet possible. It’s something they’ll need to work on in the future. Bonus points for having on a landing page in an email-marketing platform at least.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.

This incorporates the use of dynamic content within the email itself. Imagine live survey results and scores from sports games as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails performs best, and it will be utilized as the basis for future email campaigns.

There is a possibility of locating data such as CTA when you alter an element or design. It is possible to test this by trying out three different emails while mixing and match. Most email marketing tools follow three variations as the industry standard.

There is no limit regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened, pages visited, link clicks, and so on.

To separate the data, you have to visit your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users choose and mix segments.

The workaround they have at the very least is to send emails to various lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rate, click-throughs, and bounces.

You can also see useful information, such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • An individual’s history of activities

The information you gather here can be used for future campaigns. Based on the type of campaign they are it is possible to use Aweber for better outcomes.

Marketing Automation

You can automate the marketing via email process by designing the sales funnels of your choice. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, sales made, etc. AWeber Lurn Summit

When a subscriber clicks a link, Aweber assigns an email address for the subscriber. The tags will determine which emails are sent out to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber allows you to build a list of up to 10 contacts using an online form. While you can manually input the information, it’s feasible to upload them instead. It speeds up the process so you won’t feel the stress. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing a pre-generated subject line , or creating your own. Except when making one, you must wait for verification by your Aweber team. It can take a full day or two days.

Customer Support and Knowledge Base

Aweber’s customer service stands out from the rest. When you’re on the phone or live chat, or via email, you’ll be able to receive their advice. All subscription plans can use them. Email and live chat support is accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Lurn Summit

If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are available here. This makes sure that users have an idea of what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Free and Pro. The difference here compared to existing email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer support by chat, phone, or email.

Free Plan

In the Free Plan, you get access to Aweber without cost. However, you’re restricted up to 500 people on the list. The watermark of the company will appear each time you mail an email. Features like A/B testing won’t be usable, but you can begin your marketing from here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 0 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a quote

In this plan, you get access to A/B testing and more essential features like marketing automation. You can also see the results of your campaign in action and the source of these data. In some way or other these features can assist you in your marketing strategy.

Conclusion

In short, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and have access to vital features.

The main selling points are the numerous templates, data segmentation, A/B testing, as well as a reporting system. It can still work well on the free version even when you don’t have enough budget to spend on. The best part is that service for customers is always available. If you don’t have a experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.

If you’re enrolled in a paid subscription, it’s reasonably priced too. It’s not too expensive, and you can make the most of the campaign you make.

Aweber is a great choice for email marketing tool for all marketer or businessperson.

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Most Frequently Asked Questions (FAQs) AWeber Lurn Summit

What exactly is Aweber?

The Aweber platform for email marketing is designed for entrepreneurs or digital marketers. Whether you are a beginner or experienced, you can increase the visibility of your campaign to any potential audience. The company was founded in 1998 and helped businesses regardless of size.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce websites like Shopify, CRM like Salesforce and web builders such as Wix and WordPress, etc. Some of them will need a dedicated widget or additional code to make the integration smooth.

Does Aweber have customer support?

They can. Customer service on Aweber is available during business hours via chat, phone or email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts using an online form. If you can, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You must remove the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at any time.

How do campaigns function within Aweber?

Campaigns in Aweber can work in two ways: on subscribe or tag applied. If you subscribe, your campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin with the application of a tag to the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.

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