ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you’ll have the ability to promote your store the way you want to.
In writing, this might sound simple, but it’s not. You engage with customers by using social media, interact with them, review blog posts, and much more. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletters aren’t enough to attract interest. If you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber, how it works with email marketing, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Machine Learning
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing solution for both individuals and businesses. It allows users to create newsletters and campaigns for any service or product based on HTML templates. Since it is a platform that makes use of automation to create a more efficient campaign. When the email is sent to recipients, you can look at the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized to create a fresh appearance. You can tweak the colors, font, or style. When you can, coding your own template this is also possible.
RSS for Email Templates
For bloggers who have blogs, you can transform the contents of the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. It provides instant notifications to subscribers via email, instead of visiting the site.
There’s a caveat, however. Some email template templates work with RSS feed.
If you decide to use a template, be sure to find one that is compatible with them. If not, the template can be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They are designed to collect information, and do not have distracting elements hindering the sign-up form. It’s just a way to let subscribers to fill in their information.
You can create the heading the font, style, and the color. Photos can be also used to create a page that will look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not yet possible. This is a feature that they will must work on as time passes. Bonus points for having the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content in the email itself. Consider live results from surveys, sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails is most effective, and is utilized as the basis to send out future emails.
There is a possibility of locating details such as CTA when you change an element of the design. It is possible to test this by trying out three emails as you mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments on any subject within your database. This includes emails opened, pages visited, link clicks, etc.
To divide the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users choose and mix segments.
The solution they can use at least is sending emails to multiple lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The data you collect this way can be utilized for future campaigns. Depending on what they do, you can utilize Aweber to get better outcomes.
You can automate the email marketing process by designing your own sales flowcharts. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, sales made, etc. AWeber Machine Learning
When a subscriber clicks the link, Aweber will set a tag to the subscriber. The tags can determine the emails that are sent to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build a list of up to 10 contacts via the form. While you can manually input the details, it’s also possible to import them instead. It speeds the process and you won’t feel the stress. They will accept the following file types for import:
You can choose between using a pre-generated subject line , or creating your own. In the event of creating one, you need to wait for confirmation from Aweber. Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone, live chat, or email, you can get their input. All subscription plans can use these services. Email and live chat are available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. AWeber Machine Learning
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available on this page. This ensures that the users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The difference here compared to existing email marketing services is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via chat, phone, or via email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re only limited up to 500 people on the list. The company’s logo will be present every time you’ll send an email. Features like A/B testing may not be available, but you can start your marketing from here.
In the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
In this plan, you get access to A/B testing as well as more essential features like marketing automation. You can also see the data of your own campaign in action and where they came from. One way or another, these additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and have access to the most essential features.
The most important selling point is its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have enough budget to invest in. The greatest part is that customer service is readily available. If you don’t have a marketing background Their Knowledge Base can give you enough information to cover the basics.
If you are enrolled in an paid plan It’s affordable too. The cost is not excessive, and you can make the most of the campaign you’ll make.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) AWeber Machine Learning
What exactly is Aweber?
Aweber is an email marketing platform designed for businesses and digital marketers. If you’re a novice or experienced you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and helped companies that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites like Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or coding to make the integration smooth.
Does Aweber have support for customers?
They can. Customer service on Aweber is available during working hours via chat, phone or via email. It also offers its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts using a form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at any time.
How do campaigns function in Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign would begin by applying a tag to the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.