ECommerce and Email Marketing go together. When you manage your own online shop, you’re given the option of marketing the store however you would like to.
In writing, this may appear straightforward, but it’s actually not. Customers interact with you by using social media, interact with them reviewing blog posts and more. There is also the possibility of making a sale after the advertisement. One method to promote is to use email marketing.
These days, even the static newsletter is not enough to draw interest. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber the way it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Mailing List Not Actice
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It permits users to design newsletters and campaigns for any product or service that are based on HTML templates. Since it is an online platform uses automation to create a more efficient campaign. When the email is sent to the recipients, you can look at the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to create a fresh look. You can tweak the colors and fonts, or even the style. If you are able to code your own template which also works as well.
RSS to Email Templates
For those running a blog, you can convert the content of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the website.
There’s a caveat, however. There aren’t all templates for email that can be used with RSS feeds.
When you select a template, be sure you choose one that is compatible with them. If it is not, the template will still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They collect data and no distracting elements are blocking the sign-up form. All it does is allow subscribers to give their details.
You can create the heading the font, style, and the color. Photos can be also used in this section to make the site look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s a feature they need to work on in the future. Bonus points for having the landing page of the email marketing system at the very least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within emails themselves. Imagine live survey results, sports game scores or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one is most effective, and will be used to determine the best option to send out future newsletters.
There is a possibility of locating details like CTA when you change a particular part or design. It is possible to test this by trying out three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no limitation on how the tests would go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments on any subject in your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you need to go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users select to mix and match segments.
The workaround they have at least is sending emails to multiple lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information such as open rate, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are you could make use of Aweber for better results.
You can automate the email marketing process by designing your own sales flowcharts. They are sent out based on users’ actions like email openings and clicks on links, website visits, sales made, and so on. AWeber Mailing List Not Actice
When a subscriber clicks a link, Aweber will set an email address for the subscriber. Tags can be used to decide the emails that are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create lists of up to 10 contacts with the form. Although you can manually enter the information, it’s feasible to upload them. It speeds up the process , so that you don’t experience the stress. It will accept these types of files for import:
You have the decision of making use of an already-generated subject line or creating your own. If you create one, you have to wait for verification from the Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone or live chat or via email, you’ll be able to receive their advice. All subscription plans have the ability to use them. Live chat and email support is available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. AWeber Mailing List Not Actice
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available on this page. This ensures that the users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer support via phone, chat or email.
With the Free Plan, you get to use Aweber without cost. However, you’re restricted to 500 subscribers on your list. The company’s watermark will appear each time you mail an email. Features like A/B testing won’t be available, however, you can start your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
In this plan, you will have access to A/B testing as well as more essential features like marketing automation. You can also see the data from your campaign and see where they come from. In one way or another these features can assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you get access to essential vital features.
The most important selling point is the numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have enough budget to spend on. The best part, the customer support is available 24/7. For those with no experience in marketing Their Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in an paid plan It’s affordable too. It’s not too expensive, and you can benefit from the campaign you’ll develop.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Commonly asked questions (FAQs) AWeber Mailing List Not Actice
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for businesses and digital marketers. No matter if you’re a beginner or experienced, you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and has helped companies of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites like Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress and more. Certain of them may require the use of a specific widget or code to make the integration smooth.
Does Aweber have customer support?
They do. The customer service of Aweber is available during business hours via phone, chat, or email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts with an online form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at any time.
How do campaigns function within Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag that is applied. When you subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.