AWeber Mailing List Widget In Wp

aweber-review

ECommerce and Email Marketing go hand-in-hand. If you own an online store, you have the option of marketing the store in the way you wish to.

On paper, it might seem simple, but it’s not. It’s about engaging with customers, go through social media reviewing blog posts and much more. There’s also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.

Nowadays, even a static newsletter is not enough to draw attention. If you have a plan in mind, say hello to Aweber.

This review will talk about Aweber and how it works with email marketing, and what you should do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber Mailing List Widget In Wp

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in mistakes when it is published
  • Some templates may look out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any product or service based on HTML templates. As a platform that makes use of automation to make a streamlined campaign. After the email is delivered to subscribers, you are able to view the information through their stats.

AWeber Mailing List Widget In Wp

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable to create a fresh look. You can tweak the colors, font, or style. If you are able to code your own template this is also possible.

RSS for Email Templates

For those running blogs, you can convert the content of your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the website.

There’s a caveat. There aren’t all templates for email that are compatible with RSS feeds.

When you select the template, make certain to select one that can also work with them. If you don’t, the template could be used without them.

Builder of the Landing Page

Landing Pages are the newer features added in Aweber. They collect data and do not have distracting elements blocking the registration form. It’s all it takes is to allow subscribers to give their details.

You can design the heading and font, style and the color. Photos can be also used in this section to make the site look professional for potential subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you also expect it could be used by Google Analytics, it is not possible at the moment. It’s a feature they must work on as time goes by. Plus points for including on a landing page in an email-marketing platform at least.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP for email. AMP allows users to take actions not done before in traditional newsletters like making an appointment.

It includes the use of dynamic content in emails themselves. Consider live results from surveys and scores from sports games, weather updates, and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part is most effective, and will be used to determine the best option to send out future newsletters.

There is a possibility of locating data like CTA when you alter an element or design. You can try this by testing three different emails while mixing and mix and match. Most email marketing tools adhere to three variations as the standard for industry.

There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.

To segment the data, you’ll need to visit your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users select and mix segments.

The solution they can use at a minimum is to send emails to multiple lists. You can exclude lists from a mailing, but you can’t exclude specific segments.

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Analytics and Reporting

Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • History of an individual’s activity

The information you gather here can be used for future campaigns. Based on the type of campaign they are it is possible to make use of Aweber for more effective outcomes.

Marketing Automation

You can automate the email marketing process by creating the sales funnels of your choice. These are sent in response to user actions: email opens and clicks on links, website visits, purchase made, etc. AWeber Mailing List Widget In Wp

When a subscriber clicks an email link, Aweber assigns tags for the subscriber. The tags can decide the emails that are sent to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”

Creating a Subscriber List

Aweber lets you create a list of up to 10 contacts using an online form. While you can manually input the details, it’s also possible to import them. It will speed up the process , so you don’t have to tension. It will accept these types of files when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing a pre-generated subject line , or making your own. Except when making one, you must wait for verification from your Aweber team. It could take a day or two.

Customer Support & Knowledge Base

The customer service of Aweber is what sets it apart from the other. When you’re on the phone or live chat or email, you can get their input. All subscription plans have the ability to use them. Live chat and email support is accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Mailing List Widget In Wp

If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available here. This ensures that the users have an idea of what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Pro and Free. The main difference between these plans and other email marketing services is the amount of customers you’ll be catering to. All plans offer 24/7 customer support by phone, chat, or via email.

Free Plan

With the Free Plan, you get access to Aweber without cost. However, you’re only limited up to 500 people on the list. The company’s watermark will be present every time you’ll send an email. Features like A/B testing won’t be available, but you can start your marketing from here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber for a price

With this plan, you get access to A/B testing and additional essential features, such as marketing automation. You can also see the data from your campaign in action and where they came from. In some way or other, these additional features will greatly aid your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you get access to essential vital features.

The main selling points are its many templates including data segmentation, A/B testing, and reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to spend on. The greatest part is that service for customers is always available. For those with no marketing background the Knowledge Base can give you sufficient information to answer that.

When subscribed to a paid plan it’s priced reasonably. It’s not too expensive, and you can get the best out of the campaign you will develop.

Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.

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Most Frequently Asked Questions (FAQs) AWeber Mailing List Widget In Wp

What is Aweber?

An email-based marketing service is a must that is suitable for companies and digital marketers. No matter if you’re a beginner or seasoned professional you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and has helped businesses of all sizes.

Does Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into various ECommerce sites like Shopify, CRM such as Salesforce and web builders such as Wix and WordPress, etc. Certain of them may require the use of a specific widget or code to facilitate the integration.

Does Aweber provide customer support?

They do. Customer service on Aweber is accessible during business hours via phone, chat or email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts with a form. If you’re able to enter the data manually.

Can you delete a list on Aweber?

Yes. You must remove the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at anytime.

How do campaigns work in Aweber?

Campaigns in Aweber can work in two ways: on subscribe or tag applied. When you subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s information.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.

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