ECommerce and Email Marketing go together. When you manage your own online shop, you have the power to market the store however you would like to.
On paper, it could seem straightforward, but it’s actually not. Customers interact with you and go through social media reviewing blog posts and so on. There is also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s interest. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber and how email marketing works, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Marketng
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any item or service built in HTML templates. Being an online platform that makes use of automation to make a streamlined campaign. After the email is delivered to subscribers, you can view the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to give a modern look. You can change the color and fonts, or even the style. If you are able to code your own template this is also possible.
RSS to Email Templates
If you run blogs, you can convert the content of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This provides immediate updates to subscribers through email instead of going to the website.
There’s a catch, though. There aren’t all templates for email that can be used with RSS feeds.
So when you choose the template, make certain to select one that is compatible with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and do not have distracting elements blocking the registration form. All it does is allow subscribers to give their details.
You can design the heading and font, style and color. Images can be utilized here to make the page look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not currently possible. It’s a feature they must work on in the future. Plus points for including a landing page for in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in an email. Imagine live survey results and scores from sports games as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part does the best job, and can be utilized as the basis for future email campaigns.
There is a possibility of locating details like CTA when you change a particular part of the design. You can try this by testing three emails , mixing and match. The majority of email marketing tools use three variations as the standard for industry.
There is no limit in how the tests could be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments on any topic within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To separate the data, you need to go to the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users choose and mix segments.
The solution they can use at the very least is to send emails to various lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The data you collect here can be used for future campaigns. Depending on what they do it is possible to make use of Aweber for more effective results.
You can automate the email marketing process by designing yourself your personal sales flow charts. These are sent in response to users’ actions like email openings and clicks on links, website visits, sales made, etc. AWeber Marketng
When a subscriber clicks an email link, Aweber assigns tags for the subscriber. Tags can be used to decide the emails that are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create lists of up to 10 contacts with a form. Although you can manually enter the information, it’s feasible to upload them. This speeds up the process so you won’t feel the stress. They accept these file types when they import:
You can choose between choosing an already-generated subject line or creating your own. In the event of creating one, you need to wait for verification by the Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling or live chat or by email, you’ll get their input. Every subscription plan can benefit from them. Email and live chat support is available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. AWeber Marketng
If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars can be found on this page. This ensures that the users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The main difference between these plans and the existing email marketing options is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer service via phone, chat or via email.
With the Free Plan, you get to use Aweber without cost. However, you’re only limited by 500 users on your account. The company’s logo will appear each time you send an email. Features like A/B testing won’t be available, but you can begin your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
With this plan, you get access to A/B testing and more essential features like marketing automation. You will also be able to see the results of your campaign in action and where they come from. In one way or another, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and you have access to the most essential features.
The major selling points are its many templates including data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have enough budget to invest in. The best part is that customer service is readily available. If you don’t have a experience in marketing the Knowledge Base can give you enough details to help you understand the basics.
When subscribed to a paid plan it’s priced reasonably. It’s not too expensive but you’ll get the best out of the campaign you’ll develop.
Aweber could be the best choice for email marketing for any beginning businessmen and marketers.
Commonly asked questions (FAQs) AWeber Marketng
What exactly is Aweber?
An email-based marketing service is a must that is suitable for companies or digital marketers. If you’re a novice or experienced it is possible to make your campaign more visible to all potential customers. The company was established in 1998 and has helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and many more. Certain of them may require a dedicated widget or additional programming to ensure seamless integration.
Does Aweber have support for customers?
They offer it. The customer service of Aweber is available during working hours via chat, phone, or email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts using a form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will start by applying a tag to the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.