ECommerce and Email Marketing go together. If you own your own online shop, you have the power to market the store in the way you wish to.
On paper, it may sound simple, but it’s not. You engage with customers and go through social media and blog posts, and more. There is also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletter isn’t enough to attract interest. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Master Clss 22021
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It permits users to design campaigns and newsletters for any product or service based upon HTML templates. Being a platform that makes use of automation to create a more efficient campaign. When the email is delivered to subscribers, you are able to view the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized to create a fresh appearance. You can tweak the colors, font, or style. If you are able to code your own template this is also possible.
RSS to Email Templates
If you run a blog, you can convert the content of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. It provides instant notifications to subscribers via email instead of going to the website.
There’s a catch, though. There aren’t all templates for email that work with an RSS feeds.
When you select a template, be sure to find one that is compatible with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They capture data, and no distracting elements are taking away from the registration form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and the color. Images can be utilized in this section to make the site look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not currently possible. This is a feature that they will have to develop in the future. Also, points for incorporating the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users take actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within the email itself. Think live survey results as well as sports game scores, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one does the best job, and is utilized as the basis for future emails.
It’s possible to find details such as CTA when you change a particular part of the design. It is possible to try this by testing three different emails while mixing and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There is no limit in how the tests could take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments for any subject within your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To divide the data, you have to visit the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users choose to mix and match segments.
The method they use at the very least is to send emails to various lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The data you collect this way can be utilized in future campaigns. Based on what they accomplish it is possible to use Aweber for more effective outcomes.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent out based on user actions: email opens, link clicks, site visits, purchase made, and so on. AWeber Master Clss 22021
When a subscriber clicks a link, Aweber will set an email address for the subscriber. Tags can be used to decide which emails are sent out to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create an unlimited list of 10 contacts with the form. Although you can manually enter the data, it is also feasible to upload them instead. It speeds up the process , so you won’t feel the anxiety. They accept these file types when importing:
You can choose between making use of a pre-generated subject line , or making your own. If you create one, you need to wait for verification by the Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone, live chat, or via email, you’ll be able to have their help. All subscription plans can use them. Live chat and email support is accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. AWeber Master Clss 22021
If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars can be found here. This will ensure that people are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer service via chat, phone or email.
In the Free Plan, you get access to Aweber without cost. However, you’re only limited up to 500 people on the list. The company’s watermark will appear each time you make an electronic mail. Features like A/B testing won’t be available, however, you can begin your marketing efforts here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
With this plan, you will have access to A/B testing as well as more essential features like marketing automation. You will also be able to see the results of your campaign in action and where they come from. In some way or other, these additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and have access to vital features.
The main selling points are its many templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have enough budget to spend on. The best part, the customer support is available 24/7. For those with no prior experience in marketing Their Knowledge Base can give you enough information to cover this.
If you are enrolled in a paid plan It’s affordable too. The cost is not excessive but you’ll get the best out of the campaign you will make.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Frequently asked questions (FAQs) AWeber Master Clss 22021
What is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs or digital marketers. Whether you are a beginner or seasoned professional you can make your campaign more visible to anyone who is interested. The company was established in 1998, and it helped businesses regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify and CRMs like Salesforce, web builders such as Wix and WordPress, etc. Some of them require a dedicated widget or additional programming to make the integration smooth.
Does Aweber offer support for customers?
They do. Customer support on Aweber is available during business hours via chat, phone, or email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts using an online form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag applied. If you subscribe, your campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign will start when the system uses a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.