ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you have the ability to promote your store the way you want to.
In writing, this might appear easy, but it isn’t. It’s about engaging with customers and go through social media reviewing blog posts and so on. You also have the chance of making a sale following the advertisement. One method to promote is via email marketing.
Nowadays, even a static newsletter isn’t enough to draw attention. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Master Clss
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any service or product built upon HTML templates. Being a platform uses automation to create a simple campaign. When the email is delivered to recipients, you can look at the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to create a fresh look. You can change the color as well as the font or style. If you’re able, you can code your own template also works.
RSS feed to Email Templates
If you run blogs, you can transform the contents of your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. This gives instant updates to subscribers via email, instead of visiting the site.
There’s a catch, though. Some email template templates can be used with RSS feed.
So when you choose the template, make certain to select one that works with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and no distracting elements are taking away from the registration form. All it does is allow users to provide their information.
You can create the heading and font, style and color. Images can be utilized to create a page that will look professional for potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not yet possible. It’s a feature they must work on as time goes by. Plus points for including the landing page of in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in the email itself. Imagine live survey results, sports game scores or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part performs best, and it can be utilized as the basis for future email campaigns.
There is a possibility of locating details like CTA when you change one particular aspect in the layout. You can test this by trying out three different emails while mixing and match. Most email marketing tools follow three variations as the industry standard.
There is no limit in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments on any topic within your database. This can include emails opened, pages visited, link clicks, etc.
To divide the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users select to mix and match segments.
The solution they can use at least is sending emails to multiple lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you gather this way can be utilized in future campaigns. Based on the type of campaign they are, you can utilize Aweber for more effective results.
You can automate the marketing via email process by designing your own sales flowcharts. They are sent based on user actions: email opens or clicks on links, site visits, sales made, etc. AWeber Master Clss
If a subscriber clicks on a link, Aweber will set an email address for the subscriber. The tags will decide the emails that are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to create a list of up to 10 contacts with a form. Although you can manually enter the data, it is also feasible to upload them. It speeds the process and you won’t feel the stress. They accept these file types for import:
You have the decision of making use of a pre-generated subject line , or creating your own. If you create one, you must wait for confirmation by your Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone, live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from them. Live chat and email support is available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. AWeber Master Clss
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars are available on this page. This ensures that the users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The main difference between these plans and other email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat, or via email.
In the Free Plan, you get access to Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s logo will be present every time you make an electronic mail. Features like A/B testing may not be available, however, you can start your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You can also view the data of your own campaign and see where they came from. In one way or another these features can significantly help in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and you have access to essential vital features.
The major selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have enough funds to purchase. The best part, the customer support is available 24/7. For those who have no experience in marketing Their Knowledge Base can give you sufficient information to answer this.
When subscribed to an paid plan, it’s reasonably priced too. The cost is not excessive and you will make the most of the campaign you’ll make.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Commonly asked questions (FAQs) AWeber Master Clss
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs as well as digital marketing. No matter if you’re a beginner or seasoned professional, you can make your campaign more visible to anyone who is interested. The company was established in 1998 and has helped businesses of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify as well as CRM systems like Salesforce, web builders like Wix and WordPress and more. Some of them will need a dedicated widget or additional code to facilitate the integration.
Does Aweber provide support for customers?
They do. Customer service on Aweber is accessible during business hours via phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts through a form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag applied. When you subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start with the application of tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.