ECommerce and Email Marketing go together. In running the online business, you’re given the power to market the store however you would like to.
It may sound straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them and blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletter is not enough to attract interest. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Mediawiki
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any product or service based on HTML templates. Since it is an online platform, it makes use of automation to create a simple campaign. When the email is sent to the subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized to give a modern look. You can change the color, font, or style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
For those running a blog, you can transform the contents of an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. It provides instant updates to subscribers through email, instead of visiting the website.
There’s a caveat. Some email template templates can be used with an RSS feeds.
So when you choose a template, be sure to find one that is compatible with them. If not, the template can still be used without the templates.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and there are no distractions blocking the registration form. It’s just a way to let users to provide their information.
You can design the heading, font, style, and color. Images can be utilized here to make the page look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not yet possible. It’s something they’ll must work on in the future. Plus points for including a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content in an email. Consider live results from surveys as well as sports game scores as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails is most effective, and can be used as the one to send out future email campaigns.
It’s possible to find information such as CTA when you change a particular part of the design. It is possible to test this by experimenting with three different emails while mixing and match. Most email marketing tools follow three variations as the standard for industry.
There is no limit regarding how tests will go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments for any subject in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you’ll need to go to your “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.
The workaround they have at the very least is to send emails to various lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The data you collect here can be used in future campaigns. Based on the type of campaign they are it is possible to utilize Aweber for more effective outcomes.
You can automate the marketing via email process by creating yourself your personal sales flow charts. These are sent in response to user actions: email opens, link clicks, site visits, purchases made, etc. AWeber Mediawiki
When a subscriber clicks an email link, Aweber will set a tag to the subscriber. The tags will determine which emails are sent out to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create lists of up to 10 contacts using the form. While you can manually input the details, it’s also easy to transfer them. This speeds up the process so you won’t feel the stress. They accept these file types when they import:
You have the option of choosing a pre-generated subject line , or creating your own. Except when making one, you must wait for verification by Aweber. Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling or live chat, or by email, you’ll have their help. Every subscription plan can benefit from these services. Live chat and email are accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. AWeber Mediawiki
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars are available here. This ensures that the users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The distinction between this plan and the existing email marketing options is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support via chat, phone or email.
In the Free Plan, you get access to Aweber for free. But, you’re limited by 500 users on your account. The company’s logo will appear every time you mail an email. Features like A/B testing won’t be available, but you can begin your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
In this plan, you get access to A/B tests and other essential features such as marketing automation. You can also see the data of your own campaign and see where they come from. In some way or other, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you get access to vital features.
The major selling points are its numerous templates, data segmentation, A/B testing, as well as a reporting system. It can still work well on the free version even when you don’t have enough funds to purchase. The best part is that customer service is readily available. If you don’t have a experience in marketing Their Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in a paid plan It’s affordable too. Not too much and you will benefit from the campaign you’ll make.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Most Frequently Asked Questions (FAQs) AWeber Mediawiki
What is Aweber?
The Aweber platform for email marketing is designed for businesses and digital marketers. Whether you are a beginner or seasoned professional you can make your campaign more visible to anyone who is interested. The company was founded in 1998 and helped businesses regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify and CRMs like Salesforce, web builders such as Wix and WordPress, etc. Some of them require the use of a specific widget or code to ensure seamless integration.
Does Aweber offer customer support?
They do. The customer service of Aweber is accessible during business hours via phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts using an online form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign will start with the application of a tag to the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.