ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’re given the ability to promote your store the way you want to.
On paper, it could appear simple, but it’s not. You engage with customers and go through social media and blog posts, and much more. There’s also the possibility of making a sale following the advertisement. One method to promote is through email marketing.
Today, even a static newsletter is not enough to grab one’s interest. If you have a plan in your mind, send a message to Aweber.
This review will talk about Aweber the way email marketing works, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Memberpress
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form errors when published
- Some templates might appear out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It allows users to create campaigns and newsletters for any service or product that are based in HTML templates. As an online platform uses automation to create a more efficient campaign. When the email is sent to the subscribers, you can view the data through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable for an updated look. You can change the color and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
If you run blogs, you can transform the contents of the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This provides immediate notifications to subscribers via emails instead of the site.
There’s a catch, though. Not all email templates are compatible with an RSS feeds.
So when you choose a template, be sure to find one that works with them. If not, the template can still be used without them.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and no distracting elements are taking away from the registration form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can also be used to create a page that will look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it could be used by Google Analytics, it is not currently possible. This is a feature that they will need to work on as time goes by. Also, points for incorporating on a landing page an email marketing platform at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content within emails themselves. Consider live results from surveys and scores from sports games or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part does the best job, and will be utilized as the basis for future emails.
It is attainable to discover details such as CTA when you alter an element of the design. It is possible to try this by testing three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments for any subject in your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To separate the data, you’ll need to visit the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users select and mix segments.
The workaround they have at the very least is to send emails to several lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The information you gather here can be used in future campaigns. Based on what they accomplish, you can use Aweber for better outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchase made, etc. AWeber Memberpress
If a subscriber clicks on a link, Aweber will set an email address for the subscriber. Tags can be used to determine which emails are sent out to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create a list of up to 10 contacts via a form. While you can manually input the details, it’s also feasible to upload them instead. It speeds up the process , so you don’t have to stress. They accept these file types for import:
You can choose between choosing a pre-generated subject line or making your own. If you create one, you must wait for verification by your Aweber team. It can take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat or by email, you’ll have their help. Every subscription plan can benefit from these services. Live chat and email support is available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. AWeber Memberpress
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are all available here. This ensures that the users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via phone, chat or email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re only limited up to 500 people on the list. The company’s watermark will appear each time you mail an email. Features such as A/B testing will not be available, however, you can start your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
With this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You can also see the data from your campaign in action and where they came from. One way or another these features can greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you get access to essential vital features.
The major selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even when you don’t have enough funds to purchase. The best part, the customer support is available 24/7. For those with no experience in marketing the Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid plan it’s priced reasonably. The cost is not excessive and you will benefit from the campaign you will make.
Aweber could be the best choice for email marketing for any beginning marketer or businessperson.
Frequently Asked Questions (FAQs) AWeber Memberpress
What exactly is Aweber?
An email-based marketing service is a must for entrepreneurs as well as digital marketing. If you’re a novice or seasoned professional, you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and helped companies of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify and CRMs such as Salesforce as well as web builders such as Wix and WordPress and more. Some of them will need the use of a specific widget or programming to ensure seamless integration.
Does Aweber provide customer support?
They do. Customer support on Aweber is available during business hours by phone, chat or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts using an online form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns in Aweber can work in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign will start with the application of tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.