AWeber Membership

aweber-review

ECommerce and Email Marketing go together. When you manage the online business, you’re given the power to market the store the way you want to.

In writing, this could appear easy, but it isn’t. It’s about engaging with customers and go through social media reviewing blog posts and more. There’s also the possibility of making a sale following the advertisement. One way to advertise is through email marketing.

Today, even a static newsletter is not enough to attract interest. When you have a strategy to implement, you can say hi to Aweber.

This review will discuss Aweber the way it works with email marketing, and what you can do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber Membership

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates might appear out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing service that is available to both businesses and individuals. It lets users create newsletters and campaigns for any product or service built on HTML templates. As a platform uses automation to make a streamlined campaign. Once the email has been sent to subscribers, you can view the details through their statistics.

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable to create a fresh appearance. You can tweak the colors, font, or style. If you are able to code your own template which also works as well.

RSS to Email Templates

For bloggers who have a blog, you are able to transform the contents of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any content with already an RSS feed. This provides immediate updates to subscribers through email instead of going to the site.

There’s a caveat, however. Some email template templates work with an RSS feed.

If you decide to use the template, make sure to find one that works with them. If you don’t, the template could still be used without the templates.

Landing Page Builder

Landing Pages are among the latest features added in Aweber. They collect data and do not have distracting elements hindering the sign-up form. All it does is allow users to provide their information.

You can design the heading, font, style, and color. Images can be utilized to create a page that will look professional for potential subscribers.

However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they have to develop in the future. Plus points for including a landing page for an email marketing platform at the very least.

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AMP for Email

Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.

It also combines using dynamic content in an email. Consider live results from surveys, sports game scores as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one does the best job, and can be utilized as the basis to send out future newsletters.

It’s possible to find data like CTA in the event that you change one particular aspect in the layout. You can try this by testing three emails , mixing and match. Most email marketing tools follow three variants since it’s the standard for industry.

There is no limit regarding how tests will take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments on any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.

To segment the data, you have go to the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users select the segments and then mix them.

The workaround they have at least is sending emails to various lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rate, click-throughs, and bounces.

There’s also the option to view helpful information like:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • An individual’s history of activities

The information you gather will be useful for future campaigns. Depending on what they do, you can utilize Aweber for more effective results.

Marketing Automation

You can automatize the email marketing process by creating yourself your personal sales flow charts. These are sent in response to users’ actions like email openings or clicks on links, site visits, sales made, etc. AWeber Membership

When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. The tags will determine which emails are sent out to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber allows you to build a list of up to 10 contacts using an online form. While you can manually input the data, it is also easy to transfer them. This speeds up the process so you don’t have to tension. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of making use of an already-generated subject line or making your own. In the event of creating one, you have to wait for verification from your Aweber team. It can take a full day or two.

Customer Support & Knowledge Base

The customer service of Aweber is what stands out from the rest. Whether you’re on the phone, live chat, or email, you can receive their advice. All subscription plans can use these services. Chat and emails are available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Membership

If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars can be found on this page. This will ensure that people have an idea of what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select from: Free and Pro. The difference here compared to other email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support by chat, phone or email.

Free Plan

In the Free Plan, you get to use Aweber for free. But, you’re limited by 500 users on your account. The company’s logo will appear every time you’ll send an email. Features like A/B testing may not be available, however, you can start your marketing from here.

Pro Plan

For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber to request a quote

In this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also see the data of your own campaign in action and the source of these data. In some way or other these features can assist you in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you run an online store and have access to vital features.

The most important selling point is its numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have the budget to invest in. The greatest part is that customer service is readily available. For those with no marketing background the Knowledge Base can give you sufficient information to answer the basics.

If you are enrolled in a paid plan it’s priced reasonably. The cost is not excessive, and you can make the most of the campaign you make.

Aweber can be the go-to email marketing for any beginning businessmen and marketers.

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Commonly asked questions (FAQs) AWeber Membership

What exactly is Aweber?

An email-based marketing service is a must that is suitable for companies and digital marketers. Whether you are a beginner or experienced, you can make your campaign more visible to any potential audience. The company was founded in 1998 and helped companies of all sizes.

Can Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into different ECommerce sites like Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress, etc. Certain of them may require the use of a specific widget or coding to make the integration smooth.

Does Aweber offer customer support?

They can. The customer service of Aweber is accessible during business hours via chat, phone or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts through an online form. If you can enter the data manually.

Can you delete a list on Aweber?

Yes. You have to disable the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at anytime.

How do campaigns function in Aweber?

Campaigns within Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.

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