ECommerce and Email Marketing go in tandem. If you own an online store, you’ll have the ability to promote your store the way you want to.
In writing, this could sound straightforward, but it’s actually not. It’s about engaging with customers and go through social media reviewing blog posts and more. You also have the chance of making a sale following the advertisement. One method to promote is through email marketing.
Today, even a static newsletter is not enough to draw interest. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Merge Tags
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform for businesses and individuals. It lets users create campaigns and newsletters for any product or service based in HTML templates. As a platform uses automation to create a more efficient campaign. Once the email has been delivered to subscribers, you can view the details through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to create a fresh look. You can tweak the colors as well as the font or style. When you can, coding your own template which also works as well.
RSS to Email Templates
If you run blogs, you can transform the contents of an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the website.
There’s a caveat, however. Some email template templates can be used with an RSS feed.
So when you choose a template, be sure to find one that is compatible with them. If it is not, the template will still be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and no distracting elements are hindering the registration form. It’s all it takes is to allow subscribers to give their details.
You can design the heading the font, style, and color. Photos can be also used here to make the page look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it to work with Google Analytics, it is not yet possible. This is a feature that they will have to develop as time goes by. Also, points for incorporating the landing page of an email marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content in emails themselves. Imagine live survey results as well as sports game scores or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails does the best job, and can be used to determine the best option to send out future emails.
It’s possible to find data like CTA when you change a particular part in the layout. It is possible to try this by testing three emails , mixing and match. Most email marketing tools follow three variants since it’s the industry standard.
There is no limit in how the tests could be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments on any subject in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To divide the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose to mix and match segments.
The method they use at the very least is to send emails to multiple lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The data you collect here can be used for future campaigns. Based on the type of campaign they are you could use Aweber to get better outcomes.
You can automate the marketing via email process by designing yourself your personal sales flow charts. These are sent in response to user actions: email opens and clicks on links, website visits, purchase made, etc. AWeber Merge Tags
When a subscriber clicks a link, Aweber will set tags for the subscriber. The tags will decide which emails are sent out to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with a form. Although you can manually enter the information, it’s feasible to upload them. This speeds up the process , so you don’t have to tension. They will accept the following file types when they import:
You have the option of choosing a pre-generated subject line , or making your own. Except when making one, you must wait for confirmation from Aweber. Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone or live chat or email, you can receive their advice. Every subscription plan can benefit from them. Live chat and email are accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. AWeber Merge Tags
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available on this page. This will ensure that people know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The distinction between this plan and the existing email marketing options is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support via chat, phone, or via email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re restricted by 500 users on your account. The company’s watermark will appear each time you mail an email. Features like A/B testing may not be available, but you can start your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
With this plan, you will have access to A/B tests and more essential features like marketing automation. You can also see the data from your campaign as it is being implemented and also where they came from. In one way or another the additional features will significantly help in your marketing plan.
In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you have access to vital features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work with the free plan when you don’t have enough budget to spend on. The best part is that the customer support is available 24/7. If you don’t have a marketing background the Knowledge Base can give you sufficient information to answer the basics.
When subscribed to an paid plan, it’s reasonably priced too. The cost is not excessive, and you can make the most of the campaign you make.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Frequently Asked Questions (FAQs) AWeber Merge Tags
What is Aweber?
An email-based marketing service is a must designed for businesses or digital marketers. Whether you are a beginner or veteran it is possible to make your campaign more visible to any potential audience. The company was founded in 1998 and has helped companies regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites like Shopify, CRM like Salesforce and web builders like Wix and WordPress, etc. Some of them require a dedicated widget or additional programming to ensure seamless integration.
Does Aweber have customer service?
They do. The customer service of Aweber is available during working hours by phone, chat or email. It also offers the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts using the form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.